Paid Specialist

6 months ago

Maidstone, United Kingdom Automotive Transformation Group Full time

**Paid Specialist
Are you ready to join an innovative organisation redefining the way we buy and sell cars?
We know just how frustrating the hunt for a new job can be. Much like the process of finding the perfect carBut look no further
Automotive Transformation Group’s mission is to make buying cars easy and seamless for consumers, and we want your experience working with us to be just as enjoyable.
We believe in the transformative power of innovation, and with technology at our heart we love drawing on the talent and expertise of our diverse team to enhance our products. As an Automotive Transformation Group colleague, you will be supported and encouraged throughout your progression with us, and we have a wide range of departments you can explore working with.

Join us in helping some of the world’s best-known brands improve efficiency, reduce costs, and ultimately offer a first-class consumer experience. Advance your career with Automotive Transformation Group today and like your dream vehicle, you can rely on us to take you places you’ve always aspired to go.

**Overall Job Purpose / Role Purpose:
**The Role
You will be building, optimising and reporting using many platforms (including but not limited to):

- Google Ads
- Microsoft Advertising
- Facebook Ads
- Twitter Ads
- LinkedIn
- Our in-house Business Intelligence tools

**Key Responsibilities**
- Creation of Paid Advertising campaigns (including Search, Display, Video & Social) on behalf of our client base
- On-going account management, optimisation and pro-active recommendations to clients.
- Regular meetings/catch-up calls with clients to ensure agreed KPIs are met/exceeded.
- Liaising with wider marketing and account teams to support the planning, execution, monitoring and reporting of paid marketing campaigns
- Working on a variety of Paid Marketing accounts with a wide range of budgets and using these budgets to drive the highest possible ROI for our clients.
- Ensure online paid marketing campaigns are successful in terms of performance, results and budgetary expenditure.
- Take full ownership of your customers with responsibility of each strategic goal, budget management and auditing campaigns.
- Hands-on launching and optimisation of campaigns in Google Ads and Facebook Ads across a variety of international regions, including UK, Europe & MENA
- Participate in forming effective paid search/paid social strategies.
- Ensuring you can manage your workload and prioritise to deliver excellent service, operating within tight deadlines, delivering results on time and to plan.
- Facilitate & embed any strategic objective(s) that may be requested by line management or directors of the business.
- Actively research and keep up-to-date with paid marketing trends.
- Ensure efficiencies through effective time management and other key KPIs.
- Ensure all SLAs and/or contractual agreements with suppliers/partners/customers are adhered to, responding to all requests in a quick, clear and effective manner.
- Demonstrate innovation and pro-activeness every day, with team and your customers.
- Adapting to new software and processes internally, suggesting improvements to increase efficiency.
- Facilitate knowledge sharing within the team to a high standard, communicating results or helpful tips.
- Being responsible for information security and data protection, and supporting the business in complying with any legal obligations imposed upon it through positive actions.

**Technical Competencies**:

- Data-driven and able to quickly translate large data sets into short, but meaningful analyses.
- High-level understanding of Paid Marketing principles and metrics.
- Understanding of scope and limitations of automotive retail environment.
- Ideally Google Ads Certified for:

- Search
- Display
- Video
- Performance Ads
- Measurement
- Meta Blueprint Certified
- Experience using Data Studio and/or other Business Intelligence/reporting suites.
- Proficient in MS Office (particularly Excel)
- Knowledge and understanding of ISO27001

Behavioural & Personality Competencies:

- Ability to demonstrate your expertise to customers and internal stakeholders, using data intelligence to support your ideas & recommendations
- Ability to multi-task multiple projects at the same time
- Take responsibility and ownership for your customer portfolio and work closely with them to achieve industry-leading results
- Comfortable in dealing with sizeable marketing budgets and taking responsibility for how this is utilised
- Ability to work autonomously where required to achieve the best results for our customers
- Personable and able to form strong relationships with both customers and the wider ATG team
- Team-player - comfortable taking time to help others within the Paid Marketing team and throughout the business
- Excellent presentation and communication skills along with confidence in communicating to all levels of a business structure - both internally and externally
- Presen

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