Global Industry Sponsorship Lead, Aws Global

3 weeks ago

London, United Kingdom AWS EMEA SARL (UK Branch) - F93 Full time

6+ years of relevant work experience in event marketing management, marketing program management, sales and/or sponsorships.
- Experience managing marketing programs with budgets of $3M++.
- Demonstrated competence presenting recommendations and gaining alignment with cross-functional teams and leadership.
- Experience building demand generation programs to drive pipeline and revenue targets.
- Familiarity with contracting and accounting process for sponsorship administration.
- Excellent time management, resource management and planning skills.
- Solid budget management skills and the ability to manage a quota are required.
- Existing knowledge of industry marketing tools, such as Salesforce and Marketo.
- Bachelor’s degree in relevant field of study.

In this role, you will lead the global sponsorship program for AWS Industry events with primary focus on first-party (1P) and third-party (3P) marketing programs. You will look for engaging ways to incorporate AWS ecosystem partners and other third parties that drive high value ROI for the sponsors and enhance the experience for customers/attendees. You will define and own all elements of the sponsorship operating model and program including: strategy, prospectus design, demand generation, communications, sponsor enablement, sponsorship activation/execution and reporting and metrics. You will collaborate with other Geo Sponsorship Leads and the Head of AWS Field Sponsorships to ensure sponsorship programs are consistent on a worldwide level.

Key job responsibilities
- Drive the Industry Sponsorship strategy for integrating ecosystem partners and other third parties into AWS events and other AWS marketing platforms in ways that provide strong ROI for sponsors and enhance customer experience.
- Serve as the single point of contact for AWS Industry Marketing (AIM), Industry Partner Marketing (IPM), 3P Events, Geo Sponsorship Leads and key stakeholders for all things Industry sponsorship.
- Work with Industry Marketing teams to inventory sponsorship opportunities and coordinate a strategy and portfolio of opportunities for sponsors.
- Develop sponsorship project plans and manage all deliverables and timelines associated with the respected program.
- Set and communicate sponsorship strategy to the marketing teams to ensure adherence to best practices and consistent partner experience
- Build the sponsorship strategy and executional plans for individual events and programs including prospectus development, revenue model, and sales plan.
- Build and execute sponsor demand generation, communication and sales plans, own revenue target.
- Build and maintain sponsorship program tools and processes to enable streamlined billing, contracting, communications, etc.
- Design revenue model and own all financial reporting for program.
- Dive deep to understand the AWS partner ecosystem to develop relevant sponsorship opportunities to the AWS partner ecosystem in ways that are meaningful for customers and sponsors.
- Provide exceptional customer service to our sponsors.

London, GBR
- Background with technology industry or global consumer brand
- Experience working with industry organizations worldwide (e.g. automotive, financial services, energy, healthcare, telecom)
- Proven track record of bringing creative new ideas and programs to drive new sponsor acquisition, increase sponsor retention and grow sponsorship revenue.
- Ability to simplify complex processes to create internal and external efficiencies.
- Willingness to travel and ability to work independently and autonomously.
- Experience in marketing B2B technology products or services.

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