Head of Advisory Bd

7 months ago

London, United Kingdom BDO Full time

**Ideas | People | Trust**

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine - ambitious, entrepreneurially-spirited and high‑growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

**We’ll broaden your horizons**

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.

**We’ll help you succeed**

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

The Head of Advisory BD and Marketing is a key senior role within MSC’s Go to Market team. You will be responsible for BD & marketing across the national Advisory stream in the UK. You’ll work closely with the Advisory Exec, the Clients & Markets Operations Group Chair and the Head of Go to Market to ensure the Go to Market plan supports the Clients & Markets priorities, the stream’s strategic vision and the five-year growth plan. You will play an important role in achieving stronger alignment between sector, regional and national Advisory activity ensuring a multi-disciplinary approach in accordance with the Advisory strategy and you will work closely with fellow Heads of Marketing within Streams, Sectors and Regions.

The role is a national role and there may be a need to travel to offices throughout the UK.

You’ll also:

- Understand changing market dynamics and how they impact the advisory stream’s plans. Identify and drive client issues, market opportunities, growth strategies and channels to market for advisory which support the firm’s growth ambitions and improve ROI.
- Support the advisory stream’s emerging strategic offerings by developing a commercial Go to Market approach for these
- Use data-based decision making. Embrace and lead on use of data and insights including CMS, client care, KAM and market research. In collaboration with the Data Innovation and Technical Operations groups, actively use market insight and pipeline data to inform business decisions and track performance.
- Maintain a ‘helicopter view’ across all of advisory nationally and facilitate joining the dots between business areas. Make decisions on marketing and BD resource and delivery in advisory.
- Identify key targets for the national advisory stream and ensure that GTM plans have focused messaging built in to reach and effectively connect with key targets.
- Commercially review the advisory stream’s pipeline to ensure Go to Market efforts support this.
- Support key pursuits and bids through effective targeting, positioning and messaging.
- Turn the advisory stream’s business objectives into a robust, commercial and effective national Go to Market strategy to help the firm achieve its goals. Collaborate with peers in streams, sectors and regions and the Head of Go to Market to align common issues and activity and lead and drive centralised, integrated marketing campaigns.
- Drive quality throughout all advisory-based Go to Market activity.
- Undertake regular detailed analysis and report clearly on ROI on all marketing and BD activity including traffic, MQLs, conversion rates and pipeline growth.
- Take the lead on overall advisory budgeting and monitor monthly finance Adaptive reports, working closely with the Head of Go to Market.
- Support client care and KAM accounts from an advisory perspective.
- Maintain up-to-date knowledge on competition, marketing and communications issues, trends and long-term implications for BDO within the market.
- Work w

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