Wayfinding Lead
6 months ago
We’re developing a brand new, consistent, and accessible wayfinding strategy that will better help patients, staff, and visitors find their way around our hospital sites and locations.
Wayfinding encompasses signage, ward, clinic, and location naming conventions, as well as clear and consistent messaging across websites, letters, and signage.
Our current approach to wayfinding is inconsistent and often confusing, leading to complaints from patients, criticism from external partners, and waste.
The wayfinding lead will play a key role in the project management and delivery of our wayfinding project and implementation.
You’ll ensure the project runs to agreed timescales, reporting progress to relevant forums and committees, and you’ll create and maintain project documentation and an asset management system to track the work.
You’ll develop relationships with key stakeholders, working closely with patient and staff groups, enabling services, external experts, and suppliers, to ensure our wayfinding approach is sustainable over the long term, meets our statutory responsibilities, and is accessible to all.
London North West University Healthcare NHS Trust (LNWH) cares for the people of Brent, Ealing, Harrow and beyond.
Our team of more than 8,200 clinical and support staff serve a diverse population of almost one million people.
**We run major acute services at**:
**Northwick Park Hospital**: home to one of the busiest emergency departments (A&E) in the country. The hospital provides a full range of services including the country’s top-rated hyper-acute stroke unit and one of only three hyper-acute rehabilitation units in the UK
**Ealing Hospital**: a busy district general hospital providing a range of clinical services, as well as 24/7 emergency department and urgent care centre, and specialist care at Meadow House Hospice
**Central Middlesex Hospital**: our planned care site, hosting a range of surgical and outpatient services and collocated with an urgent care centre.
Management
Develop and implement an effective and consistent wayfinding strategy and signage system for the Trust, in partnership with LNWH Charity, estates and facilities, site operations, digital services, patient experience, communications, and through management of the contract with our external wayfinding agency.
Develop and implement our ward renaming project, in partnership with estates and facilities, site operations, digital services, patient experience, communications, and external agencies and partners.
Develop business cases and project plan for a multi-phase, multi-year, full roll-out of the wayfinding strategy.
Direct management of the wayfinding programme activities including the development of project plans, reporting progress to ensure effective and timely delivery of the project outcomes.
Set up and run project governance and project management, ensuring all relevant permissions and approvals are achieved.
Develop and agree a robust project plan for delivery of the strategy, phase 1 implementation, and ward renaming work, to time and to budget, in liaison with our agency and internal partners, ensuring it responds to the needs of our key audiences.
Coordinate and monitor the Trust's delivery against plan, providing support and advice as required and mitigating and escalating risks and issues as required.
Provide expert guidance, support to develop and manage relationships with key project stakeholders as well as influencers and decision makers, ensuring necessary updates and briefings.
Budgetary responsibility for the wayfinding project and supporting the director of communications in agreeing the detail of shared funding approaches.
Keep the website, intranet, and external services (such as nhs.uk) up to date with correct locations, contact details, and key staff.
Ensure all solutions comply with all relevant statutory requirements, standards, and laws, including the Equality Act, government wayfinding standards, NHS accessible information standard, accessibility law, and NHS identity.
Deputise for the Director of Communications as required through the wayfinding project.
Key working relationships
Manage our relationship with external agencies and oversee their delivery against plans.
**Work with**:
the senior communications officer to ensure content and assets comply with public sector signage guidance, NHS identity, LNWH identity, accessibility regulations, and NHS accessible information standard.
the creative and design officer to monitor the use of posters and notices across our sites to ensure they timely, high-quality, and useful.
the wider communications team to bring understanding and awareness of the needs of clinical and operational colleagues to inform the development of the Trust’s communications and marketing offer.
the estates and facilities team and operational colleagues to ensure new and ongoing building projects are compliant with the wayfinding and signage system.
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