Digital Marketer

3 days ago


Newcastle upon Tyne, United Kingdom Born Digital Health Ltd. Full time

We’re helping to shape the future of digital health. We believe that no-one should suffer from treatable conditions and we’ve proven that our digital health services can provide fast, effective, reliable and accessible care.

With Sleepstation we’ve got a science-backed, market leading, NHS-endorsed, sleep improvement programme that has helped many tens of thousands of people overcome their sleep problems. If you’re an ambitious, strategically led, Digital Marketing Specialist with a focus on CRO and an appetite to make an impact then you could play an integral part in our next phase of growth.

**Responsibilities**
- Assist in the development of online channels with the aim to increase conversion rate.
- Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
- Ownership of optimisation activities.
- Identity and reporting potential improvements within the sales funnel, monitor and report on outcomes.
- Performing and reporting on split/multi-variate tests with Google Optimize.
- Managing and owning testing strategies across landing pages and the sales funnel
- Analysing and reporting on test results, generating actionable insights
- Communicating and collaborating across teams to ensure deliverables meet key objectives
- Continuously identify opportunities and initiatives to add value to the business and for users.
- Work with the wider team to overcome conversion issues and delivery against opportunities

**Person Specification**
- Previous CRO experience in a commercial setting
- Ability to understand and balance the intersection and impact of SEO and UX in customer experience & conversion rate
- A strong understanding of Google Analytics, Tag manager, Search Console and Optimize
- Feel confident holding conversations with stakeholders and prospects of all levels.
- Enthusiasm for marketing, digital/tech and strategy landscape and a point of view on the future of the industry.

**Not essential but would help**
- Copywriting experience
- Experience with Google analytics 4

**Why join the Sleepstation team**

**We work with purpose**

We value impact over activity. You won’t see us focus on the time spent on a task, we aren’t pre-occupied with being busy, we’re focused on being effective.

**We’re improving lives**

The positive change that we make to the lives of the individuals that we support is what drives us. We share credit and acknowledge the work of others in delivering our impact, when you experience this every day you’ll find it drives you too.

**We stay balanced**

We make time for the things and people we love. Workaholics aren't heroes here. We don’t expect you to spend your life at your desk. While we have our core hours, you’re free to pick the days you work. Most of the team enjoys a 4 day concentrated week and everyone enjoys a very generous holiday package. We’re remote-first but we also have an office in Newcastle-upon-Tyne where we meet to collaborate and socialise.

**We care and we listen**

We are positive. We don’t complain about what’s gone wrong, we work to put it right, together. We treat people equally and we value each other’s opinion. Be willing to challenge and be prepared to be challenged.

**We put people first**

We’ve created a workplace that we’re proud to work in; our people-first mentality is there to see in what we do and how we do it, every single day.

**There are no “top dogs” here**

We work together openly and honestly, with respect for others. We appreciate the individual and we invest in your wellbeing. We’ll celebrate with you through the highs and we support each other through the lows.

**We’re here to share success**

We’re only going to reach our goals through real team effort and we’re committed to rewarding input, loyalty and impact. We’ve already achieved a lot, but there’s so much more we could do together.

**Salary**: £35,000.00-£45,000.00 per year

**Benefits**:

- Additional leave
- Casual dress
- Company events
- Flexitime
- Work from home

Application question(s):

- Provide an example/case study of when you have applied digital marketing techniques to improve against a commercial goal or KPI. Detail on how you quantified the problem and implemented a strategy to showing measurable improvement.

**Experience**:

- digital marketing: 1 year (preferred)
- conversion optimisation: 1 year (preferred)


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