Creative Director Performance Marketing

3 weeks ago

London, United Kingdom Major Players Full time

**ROLE: Creative Director (Marketing)**

Rare new opportunity to join a large broadcast company within the Marketing function and so work in close collaboration with marketing, media, continuity and research & planning.

**Key Responsibilities**
- Creatively leading the performance marketing (including paid social, display, programmatic display and CRM ensuring these are strategically and creatively connected to the wider campaign where relevant)
- Develop a deep understanding of consumer target's mindsets, attitudes, & behaviours and use these to inform innovative creative.
- React to research and effectiveness of advertising & develop strategies for improving performance based on this data.
- Assessing data and looking for creative opportunities to target audiences via programmatic advertising and CRM.
- Overseeing edits and video assets for digital content (not traditional promos).
- Work with the wider team to develop processes to ensure cross-functional collaboration & cross marketing team success
- Writing and assessing copy
- Consulting with Imagery Lead Designer/Art Director on Art direction of images and assets.

**Skills & Experience**
- Experience within e-Commerce/streaming platforms/DTC marketing (either agency or brand side) + Proven record/examples of performance marketing campaigns.
- A solid knowledge of social, paid media, CRM, data and analytics.
- Experience in art direction, and deep understanding of the power of photography and imagery within a digital context.
- Experience of creating assets, from stills, dynamic to moving image and video.
- Experience of collaborating with other areas of an agency to get the best results.
- Ability to react and adapt to data, research and analytics to create the most effective campaigns.

**Salary & Benefits**
- £80-90k
- Hybrid working environment
- Season ticket loan
- Cycle to work scheme
- Private medical

**Location: London**

If you would like a confidential chat about this role or your next career move, then please get in contact with me:

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