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Interim Head of Marketing
4 months ago
**Job Ref**:CRI3726
**Branch**:Crieff Hydro Family of Hotels Business Partners
**Location**:Crieff Hydro Family of Hotels, Crieff
**Contract type**:Fixed Term
**Hours**:Full Time
**Posted date**:11/06/2024
**Closing date**:13/07/2024
**Be part of the family...**
We’re a family business through and through - family owned, family run, with a warm family welcome for guests and team alike. Our seven hotels are unique and set in three stunning Scottish locations. Some are big, some are small but all offer good food drink, great beds and a ton of things to do.
**About the role**
At Crieff Hydro Family of Hotels, we’re in the business of creating memories for the thousands of guests that visit us at our seven hotels and two activity centres across Scotland. We are seeking an experienced and innovative Interim Head of Marketing to join our team for an 8-month maternity cover. This is a unique opportunity to take the helm of our marketing department, oversee strategic initiatives, and ensure the continued growth and engagement of our brand during a pivotal period.
As our marketing leader, you’ll be able to craft the team you need to drive forward the business. You’ll be empowered to set the strategy and bring your ideas to life. You’ll get exposure to the full marketing mix and be able to fulfil campaigns that integrate across multiple channels from PR to sales promotion and across the whole digital mix. Working closely with the rest of the commercial team, you’ll be the voice for marketing insight, trends and bring suggestions to the rest of commercial team and to the wider hotel team to drive revenue.
Whilst you'll be a seasoned all-rounder and have a great understanding of how all the pieces fit together, it’s your digital knowledge that will be number one. Creative skills will come a close second.
It might be an advantage if you already have a hospitality background and already know some of our nuances. You will definitely need to understand the principles of revenue management and how they go hand in hand with marketing. But we’re keen to meet with people from other sectors that may be able to bring a new perspective to hospitality marketing.
If you thrive in a fast-paced environment, have a proven track record in marketing leadership, and are ready to make a significant impact in a short-term role, we would love to hear from you.
If you’re curious to find out more, take a look at the full job description below
**Our mission is to create memories for our guests that last forever. And your role is to make it happen through every marketing touchpoint. Here’s a little insight into your new role**:
- You’ll set objectives, lead, write and manage the marketing plan across the family of seven hotels and two activity centres; Action Glen at Crieff Hydro and Highland Safaris. With a marketing budget, close to £1M, you will prepare B2C marketing strategies to drive leisure guests and B2B marketing strategies for conferences, events and group business. You’ll also work with hotel teams to set their local marketing plans.
- You’ll be responsible for inspiring and mentoring the whole marketing team, ensuring their training needs are met and developing a team that fits the needs of the business. You’ll also be responsible for selecting and managing the extended marketing team that includes digital marketing partners, creative agencies, PR, social media and CRM specialists.
- You’ll have a strong digital background, a large percentage of our marketing budget is spent in the digital space, so understanding the various digital routes to market and interpreting the digital data is a huge part of this role.
- You’ll bring the brand and our values alive through all your communications and make sure the content and assets are woven across all marketing touchpoints.
- With a creative eye and a passion for developing a brand, you’ll also show an interest in your results and that of the wider business whether that be the revenue performance, interpreting audience data or digging into analytics.
- You’ll be confident presenting your marketing updates to senior leaders across the family, sharing ideas, best practice and taking the whole team on the marketing journey with you. Being challenged doesn’t faze you. You are a marketing leader that can stand up for the suggestions you make and learn from the ones that don’t hit the targets you set.
**We recruit for personality and can develop your hospitality experience.**
- This won’t be your first head of marketing role. You’ll be able to show that you’re results driven and have identified and put to work strategies for growing revenue streams, maximising commercial opportunity, nurturing customer expectations and anticipating/adapting to fast changing trends and growing the audience.
- Your approach is always a customer first approach, you’re comfortable looking at what data is telling you about customer trends, asking the
