Senior Marketing Manager
3 weeks ago
**Senior Marketing Manager**
**£50,000 + Bonuses 10k+ Benefits**
**London (International Travel)**
My client is globally regarded as one of the biggest most successful events/exhibitions/publishing client with a global outreach operations into Saudi Arabia, Egypt, Singapore, Canada, South Africa and the UK, an exciting role has arisen for an experiencedMarketer responsible for all aspects of marketing activity for the large-scale energy portfolios.
**Duties & Responsibilities**
- Oversee the portfolio corporate marketing activity including branding
- Plan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the Executive Vice President and Head of Sales across the entire portfolio
- Produce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans
- Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required
- Manage a PR Consultancy where relevant and budget dependent to fulfil an international PR plan corporately for each of the portfolio products
- Manage, develop and maintain all product websites
- Implement and manage extensive social media campaigns by event and portfolio
- Implement a strong digital marketing plan to guarantee reach and data capture
- Produce effective advertising, marketing and sales collateral for all products - including copywriting, design, production
- Develop relationships with trade associations, media, regulators and industry organizations to foster support for events
- Develop, negotiate and fulfil contra agreements with media partners, associations and supporters
- Liaise with all team members and stakeholders on items containing event branding
- Attend meetings with key event partners - associations, sponsors, media
- Oversee development of the business’ online activities
- Manage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.
- At least 5 years year's demonstrable experience at management level in events and / or B2B media
- Degree educated
- Detailed knowledge of marketing best practice
- Knowledge of B2B exhibition and B2B publishing market
- Understanding of data protection issues
- Experience of developing an online strategy
- Experience of auditing existing procedures and introducing new procedures
- Appreciation of international cultures/foreign language
- Good team working ethics
- Competitive analysis
- People management skills
- Availability to travel
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