Head of Consumer Data Activation

6 months ago

London, United Kingdom L'Oreal Full time

Head of Consumer Data Activation - CDMO

**WHO WE ARE**

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland. It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward. Our founder Eugène Schueller once said that “a company is not walls and machines, it’s people, people, people”. Joining our corporate teams means joining the world leader in beauty, at the cutting edge of innovation. But above all, it means becoming part of a team of talented and inspiring people.

Central to the brands’ Digital acceleration, the Chief Digital Marketing Office (CDMO) consists of Digital Marketing & Innovation, Customer & Market Insights, Customer Care, Media and Data & Analytics teams. The team works with L’Oréal’s brand teams, partners such as Google & Meta, our agencies across Digital media, Social, CRM and creative, and our global CDO team in Paris, with innovation a key focus for L’Oréal UK&I.

**A DAY IN THE LIFE**

As the **Head of Consumer Data Activation**, you will:

- Lead and support the roadmap and implementation of One Consumer for the group
- Help stablish UKI as a European pioneer in One Beauty ID, bridging the gap between L’Oréal 1P data and 2P retailer shopper data and 2P publishers
- Be a driving force in upskilling the organising on all topics related to consumer data & activation
- Drive the LUKI DCR 1P Data Acquisition & Activation strategy by partnering closely with key stakeholders in the divisions/brands to optimise and set priorities, as well as set targets
- Work in very close collaboration with Media team and media agency on 1P audience strategy and audience activation across media platforms
- Own the multi-div 1P measurement agenda (acquisition, conversion, retention and valorisation), in collab with Data Team & Analytics
- Deepen understanding and awareness of the Consumer Lifecycle, and how to drive more effective digital engagement and increase CLV
- Lead the CRM extended team (tribe), and create a culture of consumer data centricity
- Maintain best practices across DCR and our direct marketing channels through CRM tribes, upskilling, project, and process management.

**WHO YOU ARE**
- A solid background in CRM and consumer data, however a broader digital knowledge is a plus
- A real passion for consumer experience and data-driven marketing
- Excellent ability to coordinate, collaborate and problem solve, by managing a broad set of stakeholders within various areas of the business
- Excellent presentation skills with ability to present with gravitas and debate key topics
- A technical understanding of CRM and related tools including Google Analytics, Data Lakes, Databases & Cleanroom capabilities
- A positive attitude to ambiguity and able to tackle problems with a very structured approach
- Ability to build strong working relationships and influence internal teams, agency partners, Divisions and Zone counterparts
- Good written & verbal communication skills with ability to articulate complex or technical matters in a simple way across all levels of the organisation
- The ability to juggle multiple priorities and complex projects simultaneously
- Comfortable with consumer data KPI’s and demonstratable experience in translating consumers’ data and behaviours into business opportunities

**WHAT WE OFFER**

Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself.

Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.

**HOW WE RECRUIT**

At L’Oréal, we take

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