Marketing Specialist

2 weeks ago

Birmingham, United Kingdom Aptean Full time

Overview:
**Marketing Specialist - Food & Beverage **(maternity cover 12 month contract)**

**Location: Birmingham office, UK**

**Reports to Director, Marketing - UK and Ireland**

**About Aptean**

**Job overview**

We are looking for an experienced B2B Marketer with at least 2-3 years of experience to join our talented UK Field Marketing Team We are looking for a creative and results-focused individual, with proven experience developing and executing marketing programs, who thrives in a fast-paced, global environment.

**Key Responsibilities**:

- Plan and execute creative ‘go-to-market’ UK marketing programs to generate qualified leads and pipeline growth for our leading Food & Beverage solutions.
- Develop and implement 1-to-Many Account Based Marketing (ABM) programs leveraging a mix of Paid Media, Social Media, Webinars, Events and other initiatives, with compelling messaging that resonates with the food & beverage industry
- Develop and implement Sub-vertical 1-Few ABM campaigns with specific goals (e.g. Pipeline acceleration) in alignment with Sales leadership priorities.
- Create and execute customer marketing programs including digital transformation/SaaS campaigns, customer references, cross/up sell initiatives, events, product launches and more
- Manage the planning and execution of Food & Beverage events for customers and prospects including in-person events and webinars, aligned with ABM programs
- Collaborate with Regional and Corporate Marketing teams (Product, Digital, Content/ABM) to create content to attract and engage buyers through the funnel
- Execute campaigns and projects on time and within budget, and demonstrate positive ROI in line with agreed targets
- Build collaborative relationships with the global marketing, ADR, solution consulting and sales teams and manage external vendor relationships
- Stay well-informed on marketing trends and emerging technologies to incorporate into the strategy for optimizing the company’s marketing investment
- Support additional demand generation and customer campaigns and events as needed

**About you**
- 2-3 Years’ experience in B2B marketing in the software/IT sector. ERP, SaaS experience an advantage
- Experience creating campaigns and nurture programs, with powerful messaging that leads prospects through the funnel to conversion
- Strong campaign planning and project management skills, able to prioritise and manage multiple projects and stakeholders
- Excellent written and verbal communication skills in English
- Collaborative mindset to drive projects within a cross-functional team and work well under deadlines
- Self-starter, energetic, motivated individual
- Ability to respond quickly to changing demands and market conditions
- Degree or equivalent level qualification in marketing or business. Marketing qualification an advantage
- Proficient in leading Marketing technology stacks including marketing automation (Marketo), PowerBI, and SalesForce CRM
- Experience using Canva, Adobe Creative Suite or other design programs (preferred).

**Desirable**
- Experience of targeting Food & Beverage market

**Why join us**:

- Fantastic opportunity to be a key contributor within a motivated team and global business
- Plenty of room for your own ideas...space to try new ideas and lots of opportunities to learn
- Comprehensive onboarding plan in place from the very first day to help you acclimate and understand new responsibilities
- Career development opportunities, including Individual Development Plan and access to online training courses
- Range of benefits

  • Marketing Automation Specialist

    1 week ago

    Birmingham, United Kingdom Harnham Full time

    **MARKETING AUTOMATION SPECIALIST** **£40,000 TO £55,000** **FULLY REMOTE** Are you a marketing specialist? This role is a fantastic opportunity to be part of a team looking to deliver creative solutions within a B2B marketing agency, improving campaigns for a range of clients. **THE COMPANY** They offer many services helping many businesses thrive by...

  • Digital Marketing Specialist

    1 week ago

    Birmingham, United Kingdom Headliners Recruitment Remote Work Freelance Full time

    Digital Marketing Specialist - Fully remote – UK based - 3 -6 month contract – £35-£40K pro rataDo you want to be part of shaping the digital landscape and be part of our forward-thinking team? This role is for you……Join our dynamic team, a leading SaaS board management software provider, as we seek a skilled Digital Marketing Specialist to bolster...

  • Digital Marketing Specialist

    1 week ago

    Birmingham, United Kingdom Headliners Recruitment Full time

    Digital Marketing Specialist - Fully remote – UK based - 3 -6 month contract – £35-£40K pro rata Do you want to be part of shaping the digital landscape and be part of our forward-thinking team? This role is for you…… Join our dynamic team, a leading SaaS board management software provider, as we seek a skilled Digital Marketing Specialist to...

  • Digital Marketing Specialist

    1 week ago

    Birmingham, United Kingdom Headliners Recruitment Full time

    Digital Marketing Specialist - Fully remote – UK based - 3 -6 month contract – £35-£40K pro rataDo you want to be part of shaping the digital landscape and be part of our forward-thinking team? This role is for you……Join our dynamic team, a leading SaaS board management software provider, as we seek a skilled Digital Marketing Specialist to bolster...

  • Digital Marketing Specialist

    1 week ago

    Birmingham, United Kingdom Headliners Recruitment Full time

    Digital Marketing Specialist - Fully remote – UK based - 3 -6 month contract – £35-£40K pro rata Do you want to be part of shaping the digital landscape and be part of our forward-thinking team? This role is for you…… Join our dynamic team, a leading SaaS board management software provider, as we seek a skilled Digital Marketing Specialist to...

  • Remote Digital Marketing Specialist

    1 week ago

    Birmingham, United Kingdom Headliners Recruitment Full time

    Digital Marketing Specialist - Fully remote - UK based - 3 -6 month contract - £35-£40K pro rata Do you want to be part of shaping the digital landscape and be part of our forward-thinking team? This role is for you…… Join our dynamic team, a leading SaaS board management software provider, as we seek a skilled Digital Marketing Specialist to...

  • Corporate Marketing

    3 weeks ago

    Birmingham, United Kingdom Building & Earth Sciences, Inc Full time

    Overview Position Summary The Corporate Marketing & Communications Specialist is a self-starter who routinely collaborates with HR, branch locations, and company leaders to provide marketing, sales, and internal & external communications., including content creation and recruiting assistance, to further the goal of the company to be the benchmark in the...

  • Marketing Campaign Specialist

    4 weeks ago

    Birmingham, United Kingdom LRQA Full time

    Role Purpose Reporting to the Global Campaign Manager, the Marketing Campaign Specialist will be responsible for: Coordinating, executing and tracking growth-driving marketing plans and campaigns, including digital and traditional marketing channels, in line global marketing and campaign plans. Continually improving marketing campaigns so that...

  • Global Digital Marketing Specialist

    4 weeks ago

    Birmingham, United Kingdom LRQA Full time

    Role Purpose As part of the Digital Marketing team, the Digital Marketing Specialist would support the coordination and execution of digital marketing activities across channels, using a combination of tools, to help drive growth in line with the global strategy. Key Responsibilities Manage and update digital marketing channels, as well as...

  • Brand Ambassador

    1 month ago

    Birmingham, United Kingdom Bellator Marketing Full time

    You are... - A strong communicator - Self-motivated and have great work ethic - Positive and chatty - Someone who had a tenacious approach to personal development - Passionate about providing a great customer service for our customers and clients. You will... - Learn how to lead and manage teams of people - Smash office targets - Receive full customer...

  • Digital Marketing Specialist

    14 hours ago

    Birmingham, United Kingdom Swindale Parks Recruitment Full time

    Our client, a prestigious Birmingham City Centre venue is seeking a Digital Marketing Coordinator to support the Marketing & Communications team in the delivery of its strategic objectives and tactical campaigns.Working closely with the Marketing Manager and external agencies, the Digital Marketing Coordinator role will identify and engage with a variety of...

  • Digital Marketing Manager Hybrid or Remote Marketing

    2 days ago

    Birmingham, United Kingdom In Technology Group Full time

    Job Title: Digital Marketing Specialist Birmingham (Hybrid) We are seeking a talented and motivated Digital Marketing Specialist to join our clients growing team and drive their online presence to new heights. As a Digital Marketing Specialist, you will play a crucial role in developing, implementing, and managing our digital marketing campaigns across...

  • Brand Ambassador

    1 month ago

    Birmingham, United Kingdom Ace Marketing Full time

    You are... - A strong communicator - Self-motivated and have great work ethic - Positive and chatty - Someone who had a tenacious approach to personal development - Passionate about providing a great customer service for our customers and clients. You will... - Learn how to lead and manage teams of people - Smash office targets - Receive full customer...

  • Tax Specialist

    6 days ago

    Birmingham, United Kingdom Gleeson Recruitment Group Full time

    Gleeson Recruitment Group are currently partnering with a market leading business in south Birmingham in search of a Tax Specialist. This is a new position that offers great progression opportunities as well as fantastic exposure to unique and exciting projects internally. They require an ambitious, commercially-minded tax accountant/analyst to join their...

  • Sales Specialist

    1 month ago

    Birmingham, United Kingdom My Fat Freeze Full time

    Job Summary: We are seeking a dynamic Sales Specialist to join our team. The Sales Specialist will be responsible for driving sales growth by closing new leads over the phone, maintaining customer relationships, and achieving sales targets. **Responsibilities**: - Identify and reach out to potential customers to present our products/services - Develop and...

  • Marketing Officer

    1 month ago

    Birmingham, United Kingdom Aston University Full time

    Aston University’s marketing and communications structure has been shaped to stay ahead of the competitive marketplace and to ensure that Aston’s distinctive brand positioning is communicated clearly to all stakeholders. Our team (Undergraduate Communications, Postgraduate Communications, Brand Reputation and Events, Web and Digital, and Market...

  • Marketing Specialist

    4 weeks ago

    Birmingham, United Kingdom Online Education Services Full time

    Online Education Services (OES) is a leader in online education. We partner with the world’s leading universities to enhance the student experience for the digital era to meet our purpose of being the world’s most impactful enabler of education. At OES, we are passionate about student success and the future of education.  In 2024, we are launching a...

  • Parts Specialist

    1 week ago

    Birmingham, United Kingdom JSL Solutions Ltd Full time

    One of the most respected Commercial Vehicle Parts Specialists in the UK is seeking a Parts Sales Advisor to join their expanding team. This is a great time to join the company as recent investment is ensuring growth into new markets. As this is a specialist parts advisor position, you will need good knowledge of drive shafts and associated products. The...

  • Digital Marketing Manager

    1 week ago

    Birmingham, United Kingdom Gleeson Recruitment Group Full time

    Gleeson Recruitment Group are pleased to be working with a leading luxury retail brand with a real flare and exciting growth plans into the US Market. **Job title**:Digital Marketing Manager **Location**:Birmingham **Salary**:£35-£55K (Dependant on experience) **Contract**:Perm, full time We are looking to speak with Digital Marketing specialists who...

  • Senior Field Marketing Specialist, EMEA

    1 week ago

    Birmingham, United Kingdom Production Resource Group Llc Full time

    As the Marketing Coordinator for the UK, you will play a crucial role in driving our marketing initiatives forward. Reporting both to the UK Senior Leadership Team and the Vice President of Marketing and Communications for EMEA & APAC, you will be responsible for coordinating our UK social media accounts, coordinating internal communications, and...