Marketing Senior Coordinator

5 months ago

Cambridge, United Kingdom University of Cambridge Full time

Cambridge Judge Business School (CJBS) leverages the power of academia for real world impact to transform individuals, organisations, and society. Since 1990, Cambridge Judge has forged a reputation as a centre of rigorous thinking and high-impact transformative education, situated within one of the world's most prestigious research universities, and in the heart of the Cambridge Cluster, the most successful technology entrepreneurship cluster in Europe.

This role is pivotal to the success of the MSt in Entrepreneurship. This part-time programme builds on the Business School's track record in entrepreneurship and consolidates its strategy and vision by bringing together the School's programmes and activities in entrepreneurship, building a coherent and coordinated offering in entrepreneurship. The programme supports the full entrepreneurial journey starting with the empowerment of aspiring entrepreneurs, through the creation and development of early-stage ventures, and all the way to enterprise growth.

The purpose of this role is to develop and implement an effective multi-channel marketing and communications strategy on behalf of the MSt in Entrepreneurship, raising the profile and extend the reputation of the programme, CJBS and its community. The role is pivotal to the recruitment of each cohort and to support the positive and successful experience for students.

The role holder will have knowledge of the business education market and the programme offering to make recommendations to the Programme Directors, managing the delivery of marketing and communications campaigns and monitor competitor content and trends for analysis and reporting.

The role holder will also be responsible for the programme's social media presence. Coordinate messaging via school channels with the CJBS Head of Digital Marketing & Campaigns. Maintain the MSt in Entrepreneurship LinkedIn and YouTube accounts maximising usability, SEO and impact. Manage the reporting of analytics for social media channels. Monitor social media for company mentions and engage with customers where relevant.

This role will also require event planning experience. The role holder together with the MSt in Entrepreneurship Events Coordinator, identify suitable opportunities and plan a recruitment events calendar (onsite, offsite and online).

The University has a responsibility to ensure that all employees are eligible to live and work in the UK.

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