Senior Social Media Executive

2 months ago

Cheltenham, United Kingdom Superdry Full time

The Role
As the Senior Social Media Executive, you will be responsible for the management and engagement of existing and new communities via Superdry’s social media channels, helping to amplify and elevate the Superdry brand and its style collections.

The role will require managing the process for content planning ensuring all content going live across channels is social-first, on brand and aligned to wider marketing objectives and social KPIs. You will also work closely with our campaigns planning team to ensure that learnings and key insights are fed into key campaign briefs submitted by the team to ensure content is social-first and fit for channels, ensuring you contribute to report wrap ups and tease, launch, sustain planning sessions.
You Will

Have ownership of the content planning process ensuring monthly planning documents are completed by the team and have been shared with Snr Manager for info.

Sign off the content plans across platforms ensuring team captions and IG stories are on brand and in line with TOV guidelines.

Ensuring all international content plans are signed off and agreed in line with Global plans.

Managing the social team inputs on Marketing Calendar aligning with wider teams

Supporting Social Media Manager and Campaigns Manager with post campaign analysis and lessons learned applied for next campaigns.

Grow engagement, following and communities across all social media platforms.

Assisting the Social Media Manager on overseeing content strategy and end-to-end execution.

Sharing monthly reports to stakeholders across the business using analytics tools to report on growth performance, reach and engagement to nurture the ‘social-first’ mentality within the team.

Keep on top of competitor activity and trends within related industries.

A key focus of this role will be content, from strategy through to production and ability to analyse ROI of campaigns to improve content moving forward.

Support in the growth of Superdry’s digital community in line with agreed measures and milestones, building a deep understanding of our audience(s), their interests and motivations to gain actionable insights to strengthen the connection to the brand.

Inform and collaborate with teams to deliver an approach and platform focus/bias that is

appropriate to the consumer grid, communication persona and culture of Superdry collections, as well as identifying any unique requirements associated with the desired audience.

Challenge business as usual, seek out innovation, disrupt so we stand out and are ‘talked’ about, renown and admired for our approach to the channel.

Be a source of knowledge for engagement activations, best practice, benchmarks, the current and potential audience, talent and influencer relationships, social data, trends, insights and future thinking.

Contribute towards reporting (weekly/ad hoc) on the performance of social marketing programs, reviewing results by tactic to proactively recognise and optimise audience interactions, and inform on future content briefs.

Advise on International partners content calendars for third party content, supporting and collaborating with the markets, driving social content and calendar alignment, monitoring quality of the assets and relationships.

Monitor and inform upon the health and sentiment towards the brand on social platforms, manage the responses and dialogue with our consumers ensuring a brand enhancing relationship at all times.

Support system administration such as permissions/branded content partners, content publishing, account management, analysis and other back-end tools.

Start and finish everything with the consumer.

You Are

A social media enthusiast, you live and breathe this channel and are fanatical about its future.

Passionate, energetic and identify with the Superdry consumer and their cultures.

Experienced in businesses/brands of scale, but also those considered startup, independent or disruptive.

From a branded background in fashion or sports (or other culturally relevant brand) possibly with agency experience managing brands in this channel.

Experienced at successfully rolling out brand campaigns and plans internationally in varied business models

Proven track record of prospecting growing and engaging the right social audiences and communities of brand advocates, you understand consumers and how to translate behaviors into insights and actions.

Understanding and experience of the ‘paid’ aspects of social and digital and the commercial drivers of success.

Good analytical skills including familiarity with web analytics tools and social media reporting tools, specific knowledge of Sprinklr would be useful.

Aware and engaged on trends, developments and new thinking in social/digital media

Competent with both hard and soft reporting metrics and aware of how to influence performance against both

A natural relationship builder that seeks out the connections to be able to deliver

Adventurous and

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