Therapy Area Marketing Lead

4 weeks ago

Hatfield, United Kingdom Viatris Full time

7540 Viatris UK Healthcare

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via:
Access - Providing high quality trusted medicines regardless of geography or circumstance;
Leadership - Advancing sustainable operations and innovative solutions to improve patient health; and

Partnership - Leveraging our collective expertise to connect people to products and services.

Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.

For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.

The Role & What You Will Be Doing

Every day, we rise to the challenge to make a difference and here’s how the Therapy Area Marketing Lead (Gastro) role will make an impact:

- Lead cross functional brand team for successful strategy development and implementation.
- Management of Professional Relationship Manager (PRM) and other roles as applicable.
- Leading key projects, meetings, congresses which require time spent in the field.
- Cooperation with GKB and European marketing teams to represent the UK in relevant therapeutic areas.
- To collaborate with business development and portfolio expansion teams to assess future opportunities within the therapeutic area.
- Development and implementation of local marketing plans for all relevant product lines. To include tactical plans and brand positioning. Brand plans to cover a 1 - 5 years period.
- Management and monitoring of all marketing KPIs, to include delivery of commercial action plans where necessary.
- Identification of the most appropriate, effective and cost-effective support and communication plans, within each relevant product / product category and target audience.
- Preparation of advertising and promotional materials in collaboration with the European / Global teams as appropriate and within budget. To include sales support or educational materials, using multi-media approach, as relevant, in close collaboration with the medical team and CoE.
- Key opinion leader / product expert identification and relationship building. Influencing of relevant legislation and guidelines.
- Accurate monthly and long-term forecasting aligned with supply chain capabilities.
- Interpretation of IQVIA market data and clinical information; provision of in-depth competitor analysis, working closely with the business intelligence team.
- UK sales team training as required.
- Adherence to all applicable policies and procedures, including those relating to EHS, GMP, GCP, Quality and Compliance, consistent with the role and any associated responsibilities, including people management where applicable.
- Perform other duties as assigned consistent with the grade of the role.

About Your Skills & Experience

Essential Experience and competencies
- ABPI qualified
- Good knowledge of the UK healthcare system
- Demonstrable sales or marketing success within the NHS
- Commercial acumen, business oriented
- Able to manage several projects concurrently.
- Able to prioritise and meet challenging deadlines
- Effective verbal and written communication skills

Desirable experience and competencies
- Degree or similar level qualification in a life science, business or marketing specialisation
- Demonstrable success in a UK based Pharmaceutical & KOL management

Other
- Business travel or working at other locations may be required

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer.

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