Digital Marketing and Social Media Apprenticeship

2 weeks ago


London, United Kingdom Intequal Full time

**Brief overview of the role**:
We are looking for an apprentice to specialise in social media content and e-Commerce.

**Working week**:
Monday to Friday. 830-1730.

**Positions available**:
1

**Vacancy description**:
Some key duties are;
- You will pay special attention to creating engaging content
- Manage and run social media campaigns
- Analyse data for social media campaigns
- Make recommendations based on social media engagement

You will also play a key role in developing and supporting the e-Commerce activity. This is a new initiative, so developing key strategies for sales and growth are pivotal in making this a success. There is the opportunity to really make this your own and be a key part in the growth of the business.

**Requirements and prospects**

**Qualifications Required**:
None specifically, but you should be able to showcase your creative skills.

**Desired skills**:
You should have a creative mind and approach to writing engaging and meaningful content. You should also have some understanding of direct sales and customer engagement.

**Personal Qualities**:

- Attention to detail is critical
- Excellent written and spoken communication skills
- Excellent grasp of English with particular attention to grammar, spelling etc
- Creative
- Can-do attitude

**Training to be provided**:
CORE MODULES

Marketing Principles

Develop an understanding of the range of digital marketing principles, strategies and techniques.

Key Topics:

- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns

Digital Marketing Business Principles

Key Topics:

- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment

Principles of Coding

Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.

Key Topics:

- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised

Google Analytics IQ

Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.

Key Topics:

- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool

**Future Prospects**:
There is a full-time role available upon successful completion of the apprenticeship.



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