Senior PPC Executive

3 months ago

London, United Kingdom HSBC Full time

Senior PPC Executive

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

The UK Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank by delivering fair outcomes for customers. The function focuses on understanding customers and the identification, development and execution of brand marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction to meet agreed targets and objectives at market level.

The role focuses on paid search, a channel fully managed in-house As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role, you will be responsible for:

- Execution and day-to-day management of PPC campaigns across Google Ads and Bing Ads
- Report to the PPC Manager, assisting him/her with delegated tasks
- Write ad copy for new PPC campaigns, in line with best practise recommendations, and test new ad iterations for existing campaigns to improve conversion rate
- Implement new testing initiatives with keywords, audiences and landing pages; build matrixes documenting results of previous tests, and roadmap for future tests
- Execution of regular optimisation tasks, eg. Spend checks, search query reports
- Updating, populating and delivery of weekly/monthly and other ad hoc performance reports; assist in improving existing report templates
- Regular monitoring of paid search account health indicators; address areas of inefficiency identified within the accounts
- Actively use analytics tools and research tools such as Keyword Planner and Google Trends, to identify new areas of optimisation for paid search activity
- Provide insights to help define strategies for best-in class practise of PPC marketing, with Search Engine Marketing Lead and PPC Manager
- Monitor competitor activity through auction reports and other sources
- Support PPC Manager in automating PPC optimisation and reporting processes, working with rules, scripts and third party tools
- Keep up to date on latest PPC industry trends and innovations; attend events/courses to expand knowledge of paid search management and best practise

Requirements

Essential:

- Strong hands on experience of managing paid search campaigns (Google Ads, Microsoft Ads)
- Proven experience with third party bid automation tools (Search Ads 360) and keyword research via Keyword Planner
- Strong numerical and analytical skills essential; ability to interpret large amounts of complex data and draw meaningful insights from it
- Ability to use data to provide actionable insights to drive performance
- Strong communication skills with an ability to positioning complex issues to non-technical audiences.
- Excellent organisational skills, with the ability to work to tight time frames within a demanding environment
- Ability to work individually and take ownership for your work, as well as the ability to work as part of a team, essential
- Strong written and spoken communicative skills
- Proficiency in MS Office tools: Excel, PowerPoint, Word

Desirable:

- Role-relevant degree or equivalent qualification, e.g. Marketing Studies, Maths
- Experience with web analytics packages such as Google or Adobe Analytics, desirable
- Relevant experience gained from within a financial services organisation.

The base location for this role is London/Hybrid.

**You’ll achieve more when you join HSBC.**

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

We want everyone to be able to fulfil their potential which is why we provide a range of flexible working arrangements and family friendly policies.

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