Digital Media Executive

Bally's Interactive is the digital arm of one of the world's leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and big plans always in the works. Our brands and sites include market movers and shakers like SportsCaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

We are looking for a **Digital Media Executive** to join our Performance Marketing team. The Digital Media Exec will be responsible for managing programmatic advertising campaigns. They will work closely with the senior programmatic executive and digital media manager to ensure campaigns are set up, monitored, and optimized to achieve set objectives.

**Responsibilities**:

- Creating, implementing, and optimizing large scale Display/Video/Native campaigns for multiple casino brands using a combination of tech and DSPS.
- Working with existing Publishers and Audience providers (Contextual & 3rd Party) to improve performance on the programmatic channel.
- Work with creative providers including Flashtalking to develop effective dynamic creative strategies.
- Work with the Senior Exec and Digital Media Manager to implement your own ideas and thoughts to scale up the programmatic channel.
- Update the wider team with campaign developments to ensure we are one step ahead of competitors.
- Weekly reporting and presenting of campaign performance and market highlights.
- Collaborating with brand/design to implement new creative A/B testing

**Skills & Behaviours**:

- Passion for digital
- Programmatic experience
- Budget management skills to make use of a monthly marketing budget
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
- Think creatively, initiate projects, identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline

**Experience Required**:

- Experience with a DSP including but not limited to Mediamath/Adform/DV360/TradeDesk
- Web/Google analytics knowledge and experience
- Highly proficient in using MS office
- Setting up campaigns from scratch - research, delivering media plans, execution

We also believe in providing an environment where employees can flourish - you'll be working in a very modern work environment - and we will make sure you will also have enough time to unwind with our monthly office events and team-building activities.This is Bally's Interactive and we're here to make gaming everything it should be.

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