Marketing Executive

3 weeks ago

Uxbridge, United Kingdom Directions Recruitment Specialists Full time

Marketing Executive

**Location**:
Uxbridge

27+ days holiday entitlement plus public/bank holidays

**Post Type**:
Full-Time office based

You will have a minimum of 2 years marketing experience, the ability to demonstrate a variety of innovative marketing strategies, focusing on both online and offline activities and experience in writing and sharing content and campaign and event management.You will also possess excellent organisational skills, strong digital and social media skills and be able to manage a busy workload with multiple deadlines.

**Job Description Marketing Executive -**

Title of Post: Marketing Executive

Section: Marketing

Reporting to: Head of Marketing

Hours: 36 hours per week, 52 weeks per year

**Purpose of Job**:
- The Marketing Executive -will be responsible for planning and implementing a full range of marketing and communications activities, maintaining high-quality service delivery and contributing to new initiatives. The post holder will be responsible for developingand implementing specific online and offline marketing campaigns and events, targeting potential students, parents and other stakeholders.
- To contribute to the wider development of Marketing
**Key Accountabilities**

- The principal duties are as described below but are not limited to this list:
a. Research:
1) Conduct research and establish customer needs in conjunction with the Employer Services and Partnerships department

2) Identify target audiences and ways to develop appropriate marketing output

b. Planning:

1) Exploit opportunities for enhancing profile through external marketing events

2) Obtain quotes, negotiate and purchase marketing and printed products and services

3) Plan online and offline marketing campaigns, events and internal/ external communications

4) Deliver measurable objectives for all activities to determine the return on investment

5) Attend meetings and establish actions and responsibilities as appropriate

c. Implementation:
1) Support the implementation of marketing plans

2) Ensure that any tactical activity by the internal curriculum and service areas meets Corporate Guidelines and a consistent message

3) Create visually exciting content for a range of digital channels and contribute to regular updates of information on internal and external social media

4) Book advertising space according to the marketing plan and campaign schedule, write copy, and proof adverts

5) Source and utilise databases with periodic data cleansing required

6) Deliver Marketing materials and other printed media to planned distribution lists

7) Work with the Graphic Designer on creative concepts and the provision of marketing materials for internal and external communications

8) Write and edit copy, ensuring style and accuracy for the website via CMS

9) Schedule and manage photoshoots for promotional material (e.g. organise models, schedule locations and produce profile copy)

10)Assist with the production of photographs and video as necessary to expose the to a range of target audiences.

12)Produce marketing communications for publication and amend as necessary

13)Update course offer and profile information for website and intermediary sites/magazines

14)Assist with the regular update of internal displays/case studies across campuses

You will have a minimum of 2 years of marketing experience, the ability to demonstrate a variety of innovative marketing strategies, focusing on both online and offline activities and experience in writing and sharing content and campaign and event management.You will also possess excellent organisational skills, strong digital and social media skills and be able to manage a busy workload with multiple deadlines

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