Ecommerce Performance Marketer

1 month ago

Wimbledon, United Kingdom Shell & Core Full time

**About our Brands**

Casual Society and Fusilier London are high-end menswear clothing brands offering lines that range from luxury casualwear to Sport-lux streetwear aesthetics. Both brands are stylish and possess strong but subtle aesthetics’ designed to attract the younger luxury conscious Gen Z, Millennials and the stylish Gen X who have large disposable incomes and want to stand out from the crowd.

We consider Sport-lux to be the modern fusion between high-end designer finishes, innovative fabrics, streetwear and sportswear. Our brands Casual Society and Fusilier London will provide a mix of expensive, creative print and embroidery embellishments delivering the sought after point of difference desired by the youth and style conscious Gen X, Y and Z.

The accessorising of our clothing is the central point of difference, the unique artwork is often the focal selling point, and the main point of attraction for our customer. We will be among the first British brands to develop a brand reputation for combining the arts with fashion. We will exploit this to gain publicity, creating something which is sought after by collectors.

**THE ROLE - PERFORMANCE MARKETING MANAGER**

The Performance Marketing Manager is primarily responsible for the management of digital accounts and diversifying the channel mix using paid campaigns & social channels. Focusing on campaign-specific results and drives the marketing department’s commercial performance.

**MAIN RESPONSIBILITIES**
- Implement and manage global Display, Paid & Paid Social Prospecting audience strategy (incl. cross channel & tactical initiatives where relevant) to drive user engagement and customer-centric experiences. Able to deploy personalized marketing strategies as per campaign objectives
- Work closely with Trading Manager to build, manage and execute global Display & Paid Social customer acquisition strategy to deliver marketing goals and drive growth & efficiencies across all digital touchpoints within Display & Paid Social channel
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Optimise marketing budgets to maximise cost per acquisition (CPA) and efficiently scale new customers
- Constantly optimise marketing activities to improve return on investment
- Allocate budgets and analyse and recommend modifications to ad spends
- Take the ownership of in-house management & managed service of media platforms across Display, Paid campaigns & Paid Social (mainly Google Shopping, AdWords, YouTube, Meta & TikTok) with a key focus on media buying to ensure business goals and agreed targets are met monthly
- Collaborate with stakeholders across Product and Marketing Analytics to identify new data opportunities
- Work closely with the internal Creative Studio, Planning & Content teams, and external vendors to develop & implement the best-in-class creative strategies to inspire, drive personalisation and influence consumers in building brand love and unrivalled global customer experience
- Consider new channel trends such as voice search, Augmented Reality, Virtual Reality etc., to drive traffic and sales
- Support building, tracking improvement and reporting capabilities and feed management, and provide regular reporting on audience performance and opportunities that lead to monetising of curated audiences/products
- Take part in and develop creative and innovative campaign concepts that connect with our audience on social and our two branded websites.
- Champion new-gen and on the rise talent, through excellent creative talent spotting across a multitude of disciplines with the ability to commission according to projects.
- Ability to strategically nuance campaign concepts & creative to work across breadth of channels
- Bring with you, dynamic ideas and demonstrate how art direction can flex multi-category menswear, through styling partnerships on.

**WHAT ABOUT YOU**
- You are a strategic thinker with proven analytical skills
- You are an experienced digital marketing professional with a solid background in Display media planning & buying across key vendors such as Google shopping & AdWords, YouTube display, Meta, TikTok
- Proven track of record in running successful Performance Digital Strategies across various platforms
- Experienced with all key analytic suites & reporting tools e.g., Facebook Analytics, Google Analytics, GA4
- You have project management skills and technical capabilities to work on complex data driven projects
- You are willing to embrace new opportunities, bringing fresh perspectives without being afraid of failure
- You have genuine interest in the digital marketing and fashion industry

You must be positive by nature and be able to motivate teams and external business partners and consultants, by demonstrating experience of doing so.

You must thrive and live for the culture of collaboration and cross-functional partnerships and indicate where you have successfully led the collaborative dev

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