Content and Engagement Executive

At **CIM **we are looking for a **Content and Engagement Executive **to join our Marketing Team. In this role, you’ll play a vital part in our overall Marketing business area.

**About the role**:
You’ll be creating and disseminating content that raises CIM's brand awareness, adds value to members and the wider marketing community, drives leads and revenue whilst providing CIM with a relevant voice both internally and externally. Truly a vital role

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Hybrid working is fully embedded in CIM's company culture. Our Marketing Team follow a model of both onsite and remote working, currently 2 days office based / 3 days remote per week._**

**In a typical day, you might**:

- Support the content team in developing and delivering the content roadmap.
- Be proactive in bringing forward ideas, linking content and messaging to ensure consistency across the business
- Shape content plans in line with the PR activities (campaigns, research and thought leadership) to drive voice and relevance - considering audience, format and overall objective.
- Identify opportunities to leverage content to support marketing initiatives, propositions (membership, qualifications, training), brand and value add, determining which methods work for different customers and why.
- Work closely with content/publishing agency and external stakeholders to ensure all content is in line with theme and being produced on time.
- Create, edit and upload content in a variety of formats, including written (print & digital), visual and audio.
- Responsible for ensuring all content is on brand, consistent in terms of style, quality and tone and optimised for search.
- Work with the creative team on assets which are high quality, relevant to the content and in line with target audience.
- Support the development of standards, systems and best practice for content creation.
- Monitor and report on content performance objectives and targets.
- Work closely with key internal and external stakeholders to raise content awareness
- Work closely with PR team to ensure consistency of message and growth of CIM’s voice as representing the marketing profession.
- Work with PR team to execute internal communications to all key stakeholders across the organisation.
- Work collaboratively with internal and external resources for design, digital, data, web, events, PR, copy, webinars and analysis.

**For this role, you’ll need**:

- Evidence of experience in a content marketing role or experience in copywriting, editing and content creation.
- Understanding or experience of measurement, including Google Analytics.
- A ‘big picture’ thinker, able to spot opportunities and make connections.
- Experience in and a good understanding of PR
- Highly organised and able to balance multiple tasks concurrently.
- Ability to work effectively across cross-functional/matrix teams.
- Ability to network and engage with management at all levels.
- Presentation skills and able to deliver complex content in a clear and compelling manner.

**General attributes**
- Responsible.
- Confident and able to build relationships.
- Able to work autonomously.
- A personal interest in the changing communications landscape.
- Positive and flexible attitude.
- Customer focused and results driven.
- Ability to work to deadlines.

**Qualifications**
- Educated to degree-level or of similar
- CIM qualified or willingness to study

**Who we are**:
CIM supports, develops and represents marketers, organisations and the profession all over the world. We offer a diverse range of training courses and world-renowned qualifications, which enable modern marketers to thrive in their roles and deliver long-term success for businesses. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct.