Social Copywriter

1 month ago

Hatfield, United Kingdom Ocado Retail Full time

**Vacancy No**
- VN516

**Job Type**
- Permanent

**Location**
- Hatfield

**Job Details**

We’re an exceptional and mighty bunch of colleagues who are inspired by our three awesome values**:Always be curious**, **Bring your best self,** and **Challenge what's possible**.

We have ambitious plans and vision to never-stop making our customers' lives better, by delivering the supermarket of today, tomorrow.

THIS ROLE **IN A NUTSHELL**:
Can you write a caption like it’s nobody’s business, actually can you write a caption that becomes everyone’s business? Can you come up with endless social ideas? Know that those 20 extra characters that Twitter, sorry X, gave us are there to be used to make an even bigger impact?

Then, keep on reading.
We are on the hunt for a multi-skilled social copywriter who understands trends and wants to get ahead of the game with their social skills. Being a foodie would also help.

You understand the platforms, have your emoji reactions ready to go and know how to make your audience stop scrolling through great ideas and even better words.

Reporting to our Creative Studio Lead, alongside our Social Media Manager, you will join a team of creatives within our in-house studio that also includes art directors, recipe writers, animators, videographers, designers, photographers, developers and more.

THIS IS THE BIT WHERE **WE DESCRIBE YOU**:
You are a social native who ensures every post is trend-ready while writing mega LOLs copy for social media handles. You understand how to convey key messages succinctly, be articulate in the nuanced language of each platform, and know the acute differences between a and a.

You’re a problem solver, brief grabber and someone who wants to inspire our customers to shop at Ocado by getting into their TikTok feed.

You can plan a content calendar, have an eye for style and know how to write a caption that’ll have people reading right till the end. And you’re passionate about pushing the boundaries and want to engage our followers in new and exciting ways.

You know how to make something stand out and spark a conversation while growing brand love.

With at least three years of experience, you’re an ambassador for our brand values.
You work with teams to think about the customer journey from awareness to consideration and bring it all together, considering every touch point. You collate ideas and share them with the team before presenting them to the wider business.

Overall, you thrive by bringing people together, collaborating and inspiring.

WHAT DOES **THE** **DAY-TO-DAY** FEEL LIKE?

Each day is different at Ocado as we are a young company with tons of ambition to change the world of online shopping. We don’t have physical stores, so we have to grab people's attention in the digital world. This means that one day, you could be posting scary suppers for a Halloween campaign and the next day creating a social proposition to promote our electric vans.

Briefs are provided by the content marketing and paid social team and it’s your job to interpret, build upon and challenge these before the work begins in kickoffs.

You then work closely with photographers, videographers, art directors and the marketing team to create content for the social calendar. Content that meets the strategy and gets our customers to love us so much more.

We’re an in-house team, with a whole organisation relying on us to get things done, so we need you to be professional, self-motivated and dependable too. We need you to present ideas, to not be afraid of suggesting something new and to make collaboration the heart of it all. Our studio is filled with talented people who want to do outstanding work.

OUR **DREAM **CANDIDATE IS/HAS:

- A multi-skilled social specialist with a good understanding of art and copy
- An excellent writer who is succinct with great grammar.
- A decent portfolio
- Organised, resilient, self-motivated and dependable
- Collaborative across creative and marketing to create and produce a variety of work across touchpoints
- Capable of presenting ideas to the leadership team and business stakeholders
- Willing to contribute to our creative process by sharing your ideas and experience
- Looking to be an integral part of a creatively ambitious in-house studio
- Excellent problem-solving skills and a ‘can-do’ attitude
- An understanding of the target audience and how to catch their attention
- A sense of ownership of projects and the brand ethos
- Attention to detail
- A love for learning new things and exploring new techniques (and platforms)

THESE ARE THE MAIN **RESPONSIBILITIES** OF THE ROLE:

- **Social media specialism. **Great understanding of social channels and how they perform, as well as how to create content in order to do so.
- ** Strategy. **You get social strategy and best practices and are willing to share and implement.
- ** Excellent writing skills. **You can convey tone, understand the brand’s ToV and still be social

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