Marketing Specialist

3 weeks ago


Hatfield Hertfordshire, United Kingdom ARL Recruitment Ltd Full time

Our client, a globally recognised name in control components and industrial automation is looking for a marketing specialist to join their team. This is an exciting opportunity to oversee the entire marketing function across the business.

Responsibilities:

  • Oversee company Marketing function including the coordination with senior management to collate and communicate key messages, internally and externally.
  • Develop and implement direct and indirect marketing campaigns to assist with new business creation and retention of existing business including social media and HTML emailers.
  • Create and maintain all printed materials (brochures, technical documents, case studies, news stories, exhibition materials, merchandising displays) and communications (direct and social) in line with corporate branding.
  • Monitor marketing budget and report monthly.
  • Oversee event planning and delivery (including overseas events).
  • Maintain and update key aspects of the website (product imagery, product assets, news story creation, case study creation).
  • Oversee and maintain social media presence (LinkedIn etc).
  • Liaise with key suppliers and partners.

Essential Knowledge, Skills & Experience Required:

  • Strong InDesign, Photoshop, Illustrator, Mailchimp (inc. HTML coding), PowerPoint, Excel and Word skills are essential.
  • Experience of using Magento eCommerce platform is highly desirable.
  • Demonstrable experience in relevant aspects and disciplines of marketing.
  • A motivated self-starter with excellent communication and interpersonal skills.
  • Must be presentable, professional and approachable.
  • Creative, passionate, dedicated.
  • Good sense of humour with a can do, solution focused attitude.
  • Excellent written (copywriting) and verbal skills, attention to detail and pride in getting things right first time.
  • Outstanding organisational skills and the ability to multi-task as necessary.
  • Experience of managing multiple projects concurrently and delivering projects within strict time deadlines and budget.
  • Proven track record in effective communications on all levels, including social media.
  • Experience of working in a similar role.
  • Industry knowledge is highly desirable.
  • Video production skills are highly desirable.
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