Digital Marketing Executive

2 weeks ago


Southwark, United Kingdom Informa Markets Full time

**Company Description**

Our marketing team is a diverse and welcoming group. We love events marketing and we are constantly testing, developing and innovating in our approach.

**The Opportunity**

Join a diverse marketing team working on several large scale international events.

Through a mix of agency and in-house expertise, digital marketers play a vital role in the ongoing success of the portfolio.

Key Responsibilities
- Execution of the digital marketing strategy, including planning, implementation, management and optimisation for both inbound marketing and paid media
- Design and implementation of testing and optimisation strategies (including A/B testing landing pages and CTA’s)
- Driving online traffic through all PPC, Google campaigns and ability to present ongoing results
- Identifies evolving digital marketing best practices and collaborates with internal stakeholders and external agencies to develop new cutting edge digital campaigns
- Understands customers’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics or similar to spot issues and opportunities
- Work with external agency to implement the paid campaigns, monitor performance and manage budget
- Works collaboratively with wider marketing team to review and make changes/improvements to digital campaigns to ensure customer engagement and conversion is optimised

**Qualifications**

Must have experience in paid digital marketing including
- Experience of working on PPC campaigns
- Analytical skills

**Experience of the following tools desirable but not essential**
- Eloqua
- Adobe Analytics or Google Analytics
- Adobe Target
- Adobe Experience Manager or similar CMS

**Additional Information**

**Benefits**:

- You are entitled to 25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays
- Balanced working, flexible working hours
- Volunteering days
- Season ticket loan
- Cycle2work
- Eye care vouchers
- Childcare vouchers
- Healthy Lifestyle subsidy/ Mental well-being support
- Money purchased pension scheme & life assurance
- ShareMatch Scheme, Informa's colleagues Share incentive plan matches every share purchased with two free shares
- Learning & Development - Our Learning team supports year-round development with face-to-face training, access to Linked-in Learning.
- Long term career development opportunities
- AllInforma Colleague run networks for Diversity and Inclusion
- Inspired Sustainable Development at the very core of our business
- Ability to contribute towards socially responsible and sustainable events
- LGBTQIA+ Colleagues and Allies Network
- Visible & invisible disabilities and conditions Network
- Ethnic minorities and multiculturalism Network



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