Social Copywriter

7 months ago


London, United Kingdom Leo Burnett Full time

**Company Description**:
We believe in the power of populist creativity to help brands grow, and have done so for some of the world’s most iconic brands including McDonald’s & Kellogg’s.

We also believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our guiding principles are simple: be open, be generous, be curious. We pride ourselves on a genuinely friendly and informal style where everyone’s invited.

The happiest people and most exciting places are also the most creative in our industry, and Leo Burnett has both of these, alongside a real passion for great ideas. Together, this makes it an outstanding agency for people to ply their craft.

Leo Burnett London has won a lot of awards - we regularly sit at the top of the tables for creative awards both in the UK and globally. We are a truly integrated creative agency and strongly believe that a great idea can live anywhere.

**What You’ll Be Doing**:
As a Social Copywriter, you'll play a key role in crafting compelling social content that resonates with our audience. Your responsibilities will include:

- Collaborate on paid and organic content creation across platforms.
- Translate campaigns into captivating social content.
- Contribute creatively to project inception.
- Manage ad-hoc requests efficiently.
- Expand our digital presence strategically.
- Stay updated on design and tech trends.

**Responsibilities**: Your key duties will include:

- Ideating and producing content aligned with our strategy.
- Writing and editing paid asset messaging.
- Collaborating on social-first concepts with designers.
- Assisting in content strategy rollout.
- Translating campaign ideas into social content.
- Planning and crafting social media posts.
- Using analytics to enhance content performance.
- Analyzing customer sentiment for content opportunities.

**Qualifications**:

- Excellent writing and editing skills with a keen creative eye.
- Expertise in social media platforms, formats, and trends.
- Experience working in an always-on social or content team environment.
- Understanding of brand tone of voice on social media.
- Familiarity with analytics and data-driven content optimization.

**Additional Information**:
**Our Commitment to Diversity & Inclusion**

Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

**_
LI-Hybrid_


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