CRM Lead
1 week ago
Our client is looking for CRM Lead to work with the existing marketing function within an enviable brand, recognised across it's market sector. Working remote or in the office you will work alongside the marketing campaigns leading a small team. You will continuously test different creative approaches, channels and messaging styles and become the expert in the business of the CRM systems. You'll ensure consistency in the way they communicate
with their customers across the platforms and you'll keep customer experience at the heart of everything you do.
You will create bespoke customer journeys and highly personalised messages to support wider
business objectives and foster brand affinity. You would be responsible for planning, building, testing, and executing all broadcasts.
Accountabilities
- Customer Relationship Management using Salesforce Marketing Cloud:
- Day-to-day management of Marketing Cloud platform
- Campaign planning, design and delivery
- Data design and management
- Implementation and ongoing management of Marketing Cloud automation
- Reporting on performance and identifying what strategies and approaches made the
strongest impact
- Communications management for the billing platforms
- GDPR - ensuring customer communications are GDPR compliant and processing GDPR
requests.
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