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Senior Paid Media Specialist

3 months ago

Nottingham, United Kingdom Autify Digital Ltd Full time

**About us**

Autify Digital is one of the UK’s fastest growing digital marketing, e-commerce and integration specialists. Providing a range of services that span the areas of SEO, PPC, web design, development and e-commerce integration, we offer all the insight our clients need to achieve online excellence.

**Role**

**Responsibilities**
- Manage the optimisation of ongoing client campaigns, ensuring deadlines and KPIs are met
- Manage the budgets of the accounts you work on and oversee
- Report regularly on paid search campaigns to the Account Manager and clients
- Stay up to date with platform and industry changes, updating strategies in line with your analysis and observations
- Analysis of marketing campaigns to determine available growth opportunities
- Create the vision for the brand and set the strategy, measures, and budgets accordingly
- Manage effective engaging multi-channel campaigns to amplify the brand reach, drive sales and deepen our consumer engagement
- Developing and managing the Digital Marketing strategy, across all paid media channels and improve and optimise the customer experience and improving conversation rates
- Plan and execute full funnel marketing campaigns working with Brand Management, Digital, SEM, SEO, and other channels
- Developing the brand, key propositions and increasing brand awareness
- Researching and analysing market trends and competitors
- Deliver daily, weekly and monthly reports on key metrics and KPIs, recommending improvements where appropriate

**What we are looking for**
- Paid search channel expert, highly skilled in native and 3rd Party Paid Search Platforms including Google Ads, Google Shopping, GA4, GTM and Paid Social
- Passionate about Paid Search and curious, has awareness of the latest platform and channel developments
- Attention to detail, with the ability to audit paid search accounts and clearly articulate rationale for proposed recommendations/changes
- Feed management experience is essential
- Hands-on experience in campaign creation, tracking, tagging, testing and analytics.
- Strong forecasting and budget management skills with data-backed decision-making
- Has experience in managing large search budgets. Enjoy educating local teams and clients about how optimising campaigns to drive search efforts
- Pushes for high standards with a desire to deliver best in class work
- Strong communication skills in both written and spoken English for ad copy
- Ability to provide and recommend strong creative briefs

**Benefits**
- Opportunity for personal growth and development within a passionate team
- Relaxed yet productive work environment with modern facilities
- Hybrid working available after full training completed
- 25 days holiday, in addition to public holidays
- Free Team lunches on Friday’s
- Retailer discounts
- Casual dress whilst within the office
- Pension scheme

**Job Types**: Full-time, Permanent

**Salary**: Up to £40,000.00 per year

**Benefits**:

- Casual dress
- Company car
- Company events
- Company pension
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Nottingham, NG1 6EE

Application deadline: 06/03/2024