Paid Media Strategist
3 weeks ago
Digital Waffle is seeking a talented and driven Paid Media Manager to join our growing team. In this role, you will play a vital part in developing and executing successful paid media campaigns that drive brand awareness, customer engagement, and ultimately, revenue growth.
As a key member of the marketing team, you will collaborate closely with creative, content, and analytics professionals to ensure a cohesive and data-driven approach. Your expertise in digital advertising channels will be instrumental in reaching our target audience and achieving our ambitious business objectives.
Responsibilities- Craft and implement comprehensive paid media strategies aligned with the overall marketing goals of our direct-to-consumer (D2C) brand.
- Define target audiences, key performance indicators (KPIs), and budget allocation for paid media campaigns across various digital platforms.
- Plan, create, and execute engaging advertising campaigns on social media networks (Facebook, Instagram, Twitter, etc.), search engines (Google Ads, Bing Ads), and other relevant channels.
- Collaborate with the creative team to develop compelling ad creatives and copy that resonate with our target audience and reinforce our brand messaging.
- Work closely with other marketing teams, including content creators, SEO specialists, and analytics experts, to ensure a seamless and integrated marketing approach.
- Proven experience in the D2C/B2C sector
- In-depth understanding of various digital advertising platforms such as Facebook, TikTok, YouTube, and PPC
- Ability to develop and implement effective paid media strategies that align with overall business objectives
- Proactive approach to staying informed about industry trends and best practices
- Excellent written and verbal communication skills to effectively articulate campaign strategies, performance reports, and collaborate with cross-functional teams
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