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CRM Executive
4 months ago
We have an exciting opportunity for a CRM Executive to join our multi-award-winning client, based in Borehamwood.
This is a hybrid working role and the CRM Executive can work from home for 60% of the week. This is a 1-year fixed term contract.
My client is a very well-known brand, they have won several awards for 'Best places to work’ due to their benefits and culture. They also have a rating of 4.5/5 stars on Glassdoor
**First a bit about the role**:
As CRM Executive you will be responsible for planning and executing key areas of CRM marketing and helping achieve CRM targets.
**A bit more about the role**:
- This includes briefing campaigns to the design team, building them within our current ESP, proofing, and deployment
- Manage the delivery of newsletters, including data segmentation and creative briefing
- Work alongside the CRM team to understand the customer database, and hence improve the contact strategy with analysis and segmentation
- Complete reporting and analysis when required using a variety of analytics tools, together with competitor benchmarking and review
- Work with the CRM Manager to scope out future activity with our monthly trade plans and make suggestions based on business direction
- Rigorous A/B testing to improve engagement and conversion
**And now about you**:
This role will best suit a person who is well organised, pragmatic, and a lateral thinker, with an inquisitive mind who is motivated to work both alone and as part of a team and a person who has:
- A good understanding of general marketing principles and channels with a focus on customer communications through digital communications channels
- High attention to detail, with demonstrable written, verbal communication and presentation skills to all levels of seniority and disciplines within the organisation with an ability to demonstrate strong written and verbal communication skills
- Quick learner with ability to think pro-actively and build solid working relationships with wider members of the business
- Hands on CRM A/B testing experience would be good to have
- Strong web analytics knowledge (preferably Adobe/Google Analytics, but any tool is great)
- Previous experience of managing multiple CRM campaigns through digital channels, including data planning, briefing, creative development, campaign execution and analysis is desirable
**Delivering happiness with their benefits**
- Flexible & Remote working
- 25 days annual leave (excl public holidays), holidays increase by 1 day per year and goes up to a max of 30 days a year (excl public holidays).
- A generous, company-matched pension scheme.
- Free Private Health Insurance.
- Trained in-house Mental Health First Aiders.
- #Allaboutyou employee wellbeing program, in addition to a host of various wellbeing-related benefits at the office (breakfast/fruit days, games room,a relaxation room etc).
- Charity match funding & up to 6 days volunteering days per year.
- Experience vouchers to treat yourself for every work anniversary that you have with us.
- Lifestyle benefits, shopping perks & freebies through Perkbox.
- Training and development programs.
