Digital Marketing Analyst

2 days ago


Oxfordshire, United Kingdom Hays Specialist Recruitment Limited Full time

24 Month Contract For Well Known Insurance Provider
Digital Marketing Analyst
Negotiable Salary
Oxfordshire - 2 Year Fixed Term Contract Remote/Hybrid Working
**Your New Role**
Digital Marketing Campaign Analytics - reporting and optimisation, including in-depth analysis of LTV, CPA and ROI of all activity ensuring maximum efficiency
Commercial Awareness - presenting clear, data backed business cases for marketing investment to improve revenue and ROI
Work closely with the IM Digital Marketing team to execute the marketing plan across digital channel, including tracking, pixels, etc.
Partner closely with the local insights/analytics team to develop new segments and campaigns that will grow business both profitably and sustainably
**What You'll Need To Succeed**
This position would establish the data analytics strategy and promote the growth of a data culture for the Marketing department through.
Create best-practice reports based on analysis and visualization Ability to understand, dissect and provide improvement analysis of campaign performance
Act as the link between the digital marketing function & finance Strong Google Adwords, Google Analytics, SQL, Google Data Studio, PowerBi and digital analytical skills
Ensure data is "fed" via APIs and reduce "heavy lifting" of data
**What You Need To Do Now


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