Paid Search Account Executive

4 weeks ago

London, United Kingdom Wavemaker Full time

**The Paid Search Account**
**Executive**
***
**for**
**a Global Healthcare Leader -**
**GE HealthCare**
***
**will**
**take ownership of their accounts, but also have exposure to**
**paid social and programmatic**
**.**

**About Wavemaker**

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Our name is our mission and our method. To make waves, you need to be provocative, even fearless.

**Agency Context**:
Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the B2B category hub looking after one of Wavemaker Global’s biggest B2B clients. The setup of each team is specific to the client’s needs but is largely dependent on the scope of media channels.

**Client Context**:
Our leading Healthcare client is a rapidly growing tier one client and an important part of the B2B Hub. This is a diverse account, you’ll be exposed to brand building, performance media, automation and localisation. Our client encourages initiative and proactive we take pride in driving strong performance for this account.

**Role Context**:
As an Account executive, you will be responsible for supporting the Paid Search Performance Manager in the day-to-day execution of all elements of a campaign launch within search channel Google. You will develop strong platform knowledge while delivering flawless operations, experimentation, media plans, performance optimisation, reporting & analysis.

You will work closely with other members of the team to deliver client excellency and channel best practices while working towards performance goals to generate revenue for your client.

**Key Responsibilities**:
**Campaign Management.**
- Assisting the Paid Search Performance Manager on the day-to-day campaign activation, optimisation and reporting.
- Campaign set-up and implementation, adhering to Wavemaker’s processes and best practices.
- Daily performance monitoring, budget checks and optimisation of campaigns across channels.
- Support on the day-to-day QA process across channels, minimizing errors and ensuring consistent and accurate outcomes.
- Support on the delivery of client reporting of media performance, ensuring timely and insightful, analysis with actionable insights.
- Direct client servicing exposure with regular contact via weekly status and bi-weekly reporting calls.
- Contribute to the creation of documents required for internal and client meetings.

**ABOUT YOU**:
We are looking for someone who has:

- Experience in digital media, ideally from an agency side background preferred.
- Hands on paid search.
- All academic backgrounds will be considered.
- Professional digital media/advertising qualifications will be of an advantage.
- Any digital media experience e.g freelance, personal projects etc. will also be of interest.
- Experience with Microsoft Excel and PowerPoint.
- A pro-active attitude to learn new things and be positive about taking on new challenges.

**About Our GroupM Nexus Benefits**
- Private Medical Insurance.
- WPP Pension Scheme.
- 25 Days Holiday (increasing to 30 in increments after the third year of service by one day annually).
- Birthday day off.
- Free eye tests.
- Cycle to work scheme.
- Free office breakfast & fruit.
- Hybrid working.
- Gym membership/allowance.
- Milestone anniversary rewards.
- Independent financial advice.
- Mental Health Allies Programme.
- Diversity, Equity & Inclusion Employee Resource Groups.
- Disability-confident employer.
- Flexible Working Policy.
- Back in the Game Programme - to support returners back to work after a long period of absence.
- GroupM University - our learning and development platform.

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