Account Executive, Paid Search

2 weeks ago

London, United Kingdom Mindshare Full time

**_Paid S_**_earch_**_ _**Account **Executive**

**Job title**:_Paid S_**_earch _**Account** Executive**

**Group**:Mindshare **Worldwide**

**Client**:Ford**

**Reports to**:_Paid S_**_earch_**_ _**Account** Manager**

**Role** purpose**:
A role exists within Mindshare Worldwide within a growing **_Paid Search_** specialist team. We are looking for a **_Paid Search_**_ _**Account Executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, working collaborative with other **_Paid_**_ Search_** AMs and SAEs with Ford of Europe and support the Performance Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

**Agency background**:
Mindshare Worldwide is a digital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Social and SEO for our global and domestic clients. Mindshare Worldwide delivers tailored performance solutions measured against meaningful business outcomes. The Mindshare Worldwide **_Paid Search_** team are responsible for planning, buying and managing **_Paid Search_** campaigns as well as multi market coordination for complex global clients within the retail, FMCG, automotive, finance and technology, industries.
- Our portfolio of clients includes, Unilever, IBM, Volvo, Ford, and moreWe are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.

**The Role**:
**Key skills & knowledge**:

- Analytically minded, with the ability to identify trends and patterns within data sets
- Proactive in improving their knowledge and capability
- Highly organised, with strong attention to detail and time management skills
- Able to communicate effectively, and work as part of a team
- Experience using basic features of PowerPoint, Outlook, and Excel (E.g. Creating and formatting PowerPoint presentations, sorting and filtering data, creating graphs and tables)
- Any programming or coding knowledge would be beneficial

**Principal**
**responsibilities***:
***

**Performance**
- Complete daily performance checks to ensure campaigns are running effectively, and within budget
- Learn to identify and proactively act upon budget optimizations requirements
- Learn how **_Paid Search_** campaigns are tracked and measured
- Understand what your client’s key performance indicators (KPI) are and how to monitor these
- Understand the role audiences play in **_Paid Search_** targeting and campaign optimization
- Understand how **_Paid Search_** metrics interrelate and can influence each other
- Identify the optimization levers available to improve campaign performance to meet your client’s KPIs
- Demonstrate a working knowledge of both manual and 3rd party bid management
- Contribute to materials required for regular internal or client meetings
- Understand the approach to preparing a media plan in response to a client’s brief
- Deliver client reporting and analyze campaign results under the guidance of the Account Manager, with a view to developing actionable insights
- Familiarize yourself with, and apply, the Mindshare Worldwide **_Paid Search_** best practice in order to execute World Class campaigns
- Working with media owners such as Google, Bing to receive support with running Paid Media campaigns. Opportunities to run ads on other platforms may also arise.

**Process**
- Establish an understanding of the mechanics of **_Paid Search_**:

- Complete the necessary specialist qualification, e.g. Google Ads, Google Video, SA360 and all relevant search qualification
- Become confident in navigating the platforms required to manage Paid Media campaigns
- Ensure exceptional finance management by accurately completing the Mindshare finance process for your clients, including booking and reconciling activity within deadline and address finance queries

**Performance measures**:

- Inquisitive and proactive approach to learning and development
- Meeting and exceeding clients’ performance targets
- Certification in GMP, Google Ads, YouTube and Microsoft ads qualification

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