Digital Performance Media Planner

5 months ago

Leeds, United Kingdom ASDA Full time

Job Advert

We are seeking an experienced and results-oriented individual to join our customer and marketing function as a Performance Media Planner for Asda and George online.

**About the role**:

- Execute planned activity for performance channels to achieve weekly and monthly targets that support the growth of Asda's online businesses.
- Assist in reporting and attribution for performance channels, supporting the team in meeting KPIs and keeping stakeholders informed.
- Manage the day-to-day flow of information between the business and media agency to ensure seamless execution of campaigns and BAU activity.
- Support the development of partnerships with industry leaders, such as Google and Meta, to implement trials and BETAs.
- Monitor the digital landscape to stay up to date with the latest digital media trends.
- Lead the development of channel roadmaps, innovation plans, and a robust test-and-learn framework to ensure continuous improvement and optimisation of all digital marketing activities.
- Coordinate with creative and proposition teams to ensure the timely delivery of relevant digital media assets for a variety of channels.
- Manage budgets and work closely with the finance team to keep track of budget movements.

**About You**:

- Demonstrated expertise in digital media and analytics, with the ability to analyse performance metrics to ensure activity is on track.
- Experience working with various performance channels, including SEO, affiliates, programmatic, display, social, PPC, and Google Shopping.
- Ability to make informed decisions on digital media activity to ensure campaigns pace correctly and deliver against set objectives.
- Google Ads certification or similar channel certifications are highly advantageous.
- Strong communication skills and the ability to collaborate effectively with internal colleagues and third-party agencies.
- Excellent communication skills, with the ability to deliver timely and accurate information through appropriate channels and forums to ensure all stakeholders are informed and supported.
- Results-oriented mindset, with the ability to follow clear goals and KPIs.
- Adaptability to adjust to changes in the digital marketing landscape quickly.

**Work Where it Works**:
If flexible working is important to you, then look no further At Asda we are proud of our culture and our commitment to flexible working. This role is based at Asda House, Leeds with the opportunity to work from home 2-3 days per week. In return you will receive an exceptional benefits package including
- Discretionary company bonus
- Company pension up to 7% matched
- 10% colleague discount with extra discount days run throughout the year
- Free city centre parking
- Corporate perks including discounted gym memberships, insurances etc.
- Plus much more

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.

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