Marketing Executive

5 months ago

Exeter, United Kingdom Unity Five Ltd Full time

**Job description**:
If you're a passionate, results-driven, and data-savvy marketer, this is your opportunity to shine. We are looking for a marketer who wants to specialise in Demand Generation and ABM.

We have a unique opportunity for a marketer to join a growing team and put their stamp on all things demand gen.

You may currently be a marketing assistant/executive and looking to specialise or someone with a few years of generating lead experience, the important thing for us is that you're willing to learn the business and you can help us grow.

**Role Overview**:
Reporting to the Director of Marketing, you will be responsible for executing lead generation and growth marketing activities to support Unity5's expansion and revenue objectives. The role will play a pivotal part in designing and implementing strategies to generate and nurture leads, contributing to Unity5's overall marketing plan.

You will be supported by our Marketing Director and marketing team every step of the way and we want you to develop and grow in role.

**Demand Generation - a few things that will make up part of this role**:

- Develop and execute demand generation strategies to identify and engage prospects and clients at various stages of the marketing funnel.
- Collaborate closely with the sales team to identify opportunities for new client acquisition and optimise the lead-to-customer conversion process.
- Plan, implement, and manage growth marketing campaigns across multiple channels, including Digital, Social, Advertising, Direct, Events, Sponsorships, and Content Marketing.
- Measure and report on campaign performance, including key performance indicators (KPIs) such as leads, conversion rates, website traffic, and social media engagement.
- Ensure efficient budget allocation for demand generation campaigns and monitor profitability dynamics.
- Plan and execute ABM strategies to target specific accounts, including a mix of tools and tactics.

**Marketing Technology and Data**:

- Evaluate and implement technology solutions to enhance marketing and sales revenue operations, managing technical aspects of the marketing tech stack.
- Optimise cross-functional team alignment to improve workflows and information management, particularly between the Customer Success and Sales teams.
- Maintain CRM data quality and ensure compliance with data protection regulations.
- Analyse and interpret statistical information from various data sources to provide appropriate reports and identify potential opportunities.

**Requirements**:

- A strong interest in marketing
- Bachelor's degree in marketing, communications, or a related field (or equivalent work experience).
- Excellent communication skills, both written and verbal.
- Experience with social media platforms and basic graphic design tools is advantageous.
- Basic knowledge of website content management systems (e.g., WordPress) is a plus.
- Highly organised and detail-oriented, with the ability to multitask and meet deadlines.
- Enthusiastic, self-motivated, and willing to learn and adapt in a fast-paced environment.
- Team player with a proactive and collaborative mindset.

**Culture & Benefits**

Unity5 comes with an open and collaborative atmosphere. Learning and development is encouraged and support is available to help you be the best you can be in your career.

Everyone at Unity5 is genuinely valued for the role they play and the uniqueness of them that they bring to the company.

**You will receive**:

- Generous holiday scheme of 33 days (including BH)
- Opportunities for career progression
- Learning and development fund
- Increased pension scheme
- A collaborative and social team environment: Social events, BBQs, and Quarterly company updates hosted by the senior management team.

There is an opportunity to discuss hybrid working at the interview stage.

Other benefits:

- Enhanced maternity leave
- Enhanced paternity leave
- Health & wellbeing programme
- Life insurance
- On-site parking
- Private medical insurance
- Sick pay

**Job Types**: Full-time, Permanent

**Salary**: £28,000.00-£32,000.00 per year

**Benefits**:

- Cycle to work scheme
- Enhanced maternity leave
- Enhanced paternity leave
- Free parking
- On-site parking
- Private medical insurance
- Sick pay

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Exeter: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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