Paid Social Lead
5 months ago
Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content - spanning editorial, video, documentary and live - we reach 1 billion people each and every month. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.
This role sits within the 360 business unit at LADbible Group, reporting directly into the Head of Performance and Planning.
**What the opportunity looks like**
- **Lead Paid Media Strategy**: Oversee all aspects of paid media, including Content Marketing, Immersive Marketing (AR), B2B, B2C, Affiliates & E-commerce, and Editorial & Content.
- **Plan and Execute Campaigns**: Develop and implement strategies to enhance performance and growth across key biddable platforms.
- **Continuous Improvement**: Evolve LADbible Group’s approach to paid media, ensuring delivery of best-in-class outcomes at scale.
- **Client Relations**: Build and maintain strong relationships with clients and agencies.
- **Internal Education**: Regularly educate internal teams on the value of Paid Social and the evolution of our Paid Media capabilities.
- **Team Management**: Manage and develop the Paid Social team, fostering their growth and progression.
- **Commercial Insight**: Understand and integrate Paid Media into wider commercial goals.
- **Innovate**: Explore new platforms and develop scalable usage plans aligned with client needs and sustainable growth for LADbible Group.
**Skills and experience we'd like you to have**
- Have excellent experience in Paid Social planning and buying, with media agency or client side and hands-on activation experience preferred
- Be highly proficient in data analysis and presentation
- Have a track record of delivering effective, progressive Social strategies for clients
- Shown an ability to explain and obtain buy-in for sophisticated / complex strategies to clients, e.g. driving & measuring performance outcomes, leveraging or working client mandated ad-tech or emerging new technologies, etc
- Been exposed to and created effectiveness strategies for clients
- Have experience managing people and developing a department
- Excelled in cross team communication
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.
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