Lead Paid Social Director
2 weeks ago
Job Title: Lead Paid Social Director
This role will oversee the global paid social scope for Zenith Global's client, Essity, a global hygiene and health company. The successful candidate will lead a team of social specialists in Publicis Global Delivery hub (PGD) in India and line manage Paid Social Managers in London.
Responsibilities:
- Deliver and update social playbooks to ensure best-in-class planning and activation
- Lead and advance Paid Social operational excellence to deliver accurate buying, in-platform QA, optimization, and reporting
- Grow and develop the account, increasing spend, platform, product, and technology adoption, and diversifying sources of revenue
Qualifications:
- Experience planning, managing, and activating multi-market brand and performance campaigns on global Paid Social platforms
- Managed a global client and team
- Experience using creative, tech, brand safety, verification, and data providers
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