Social Media Coordinator

2 months ago

University of Warwick, United Kingdom University of Warwick Full time

Permanent position, 36.5 hours per week.

Warwick Employment Group provides specialist recruitment and people orientated services, and have been supporting the education sector for over 20 years. Formed of 4 different brands, each with their own area of expertise, our group has developed though a quality, ethical, and community approach to mirror the aspirations of our University partners.

Reporting to the Marketing Manager you will be responsible for creating and delivering a range of campaigns, including website and regular social media content to strategically support the content created by the marketing team.

You’ll be collaborating with the jobs.ac.uk team to create content that is engaging, timely and helps to build their online community. Analysing social media activity and engagement levels will then help to inform content and channel strategy moving forwards.

As Warwick Employment Group is a part of the University of Warwick, we are based in the heart of the UK, just a short journey from Birmingham and London. Our presence has grown, with 18 Unitemps offices and Universities across the UK. Joining us opens up opportunities across the country.

This is a hybrid role with a mix of working from home and on-site team working. Typically working Monday to Friday there may be requirements for a social media presence outside of these hours dependant on campaigns and activity. We offer a generous 26 days annual leave per year, plus Bank Holidays and an additional 4 days over Christmas and New Year; this role is also eligible to going the WEG Bonus Scheme.

Interview Date: TBC.

**JOB PURPOSE**

Based within the Warwick Employment Group Marketing team, the post holder will support the Marketing Manager and Marketing Officer in delivering a social media and digital engagement strategy for the jobs.ac.uk business.
The Social Media Co-ordinator will be responsible for the management of the jobs.ac.uk social media channels, building the brands online communities and identifying emerging opportunities. The post holder will work with colleagues and clients to generate content for campaigns that optimise the audience experience and deliver results. Leading on the development of the social media policy and guidelines will be central to the role of the Social Media Co-ordinator, communicating internally to ensure understanding and compliance to the policy is maintained, making recommendations for updates as appropriate.

**DUTIES & RESPONSIBILITIES**

**Channel management**
- The Marketing Manager will define the overarching marketing and communications strategy for the business and the Marketing Officer will use this guidance to create plans to achieve these objectives. The Social Media Co-ordinator will be responsible for the development of the jobs.ac.uk social media channels to meet the objectives of the business. Through identifying appropriate channels, creating plans, scheduling content, responding to interactions, and building engagement.
- Develop content plans for initiatives and campaigns and work with the marketing team and business to deliver them.
- Identify and implement opportunities to build the jobs.ac.uk online profile and reputation through social media and other digital channels.
- Generate engaging digital content and ensure it is appropriate for the platform and audience
- Use social media analytics tools to measure and report on social media activity both day-to-day and at campaign-level to inform content decisions and channel strategy.
- Develop relationships with jobs.ac.uk partners, clients, and jobseekers to encourage user-generated content development.
- Create and manage paid social media campaigns and posts that strategically support the content created by the marketing team. This may involve liaising with jobs.ac.uk media partners.
- Work closely with the Marketing Officer and jobs.ac.uk media partners to ensure all content is aligned.

**Guidelines**
- Be responsible for the development of the social media guidelines, communicating internally to ensure understanding and compliance to the policy is maintained, making recommendations for updates as appropriate.
- Provide training and guidance for jobs.ac.uk staff both in person and through documented materials in the effective use of social media and advise colleagues on social media best practice.

**Strategy**
- Working with the Marketing Manager and Marketing Officer contribute toward the development of the jobs.ac.uk digital and social media strategy.

**Innovation**
- Evaluate emerging digital platforms and make recommendations on their adoption.

**Project Management**
- Although this role does not have formal line management responsibilities the postholder will be able to draw on support from the Marketing Assistants and Marketing Executives in the delivery of the social media strategy.

**Other**
- Undertake any other duties appropriate to the post as may be required.

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