Marketing Communications Specialist

8 months ago

Farnborough, United Kingdom Loma Systems Full time

Company Description

Want to work for a company who protect the consumer whilst also having a highly commercial focus? **‘We Keep Food Safe’** from physical contaminants, saving lives and reducing waste.

LOMA SYSTEMS is a premium worldwide manufacturer of inspection equipment, used to identify contaminants and product defects in the food and pharmaceutical industries. LOMA Systems has over 50 years of experience developing and installing **Designed to Survive**equipment, that delivers on our company purpose to ensure when products leave the factory they are contamination free, to the quality intended and safe for you as the consumer. We pride ourselves in **delivering on our commitments**, providing **high quality technical service** and **trusted advice** to our customers

Our culture is **hands-on**

At Loma Systems every individual is encouraged to **take the initiative** to get things done, and you will have the opportunity to make a real impact. LOMA Systems’ parent company is Illinois Tool Works (ITW), a fortune 250 diversified industrial manufacturer of value added consumables and speciality equipment. ITW live by a philosophy of autonomy and a decentralised culture. This unique relationship means Loma systems can offer a personalised experienced to each and every employee, whilst offering the career progression and stability that comes from working for a larger organisation.

At Loma and ITW we leverage the 80:20 principle in everything we do. We are serious and focused on improving food and pharmaceutical safety, but know that they best way to achieve this is through employing a **positive mindset** and have a **one team** culture. If you have a proactive approach and want to make an impact, we want to hear from you.

**Job Description**:
A Marketing Communications Specialist is responsible for creating and executing a regional marketing communications plan, primarily focused on lead generation. They are responsible for implementing and driving a variety of projects across different channels, including Events, Advertising & PR, Digital Campaigns (incl. online ads, PPC), and Social Media. Lead/ROI tracking, reporting, and accounting are all part of this role. This role is suitable for a creative and self-directed, highly-motivated person who effectively works with regional management to deliver on the plan to grow the business.

**Responsibilities**:

- Regional focus _(UK [80 role, Export 20 role], EU or NA)._
- Plans and executes a regional marketing communications plan.
- Promotional & Lead Generation Focus.
- Multi-channel (Events, Webinars, Ads, PR, Social Media, Digital Campaigns, Digital PPC / Landing Pages/ Online ads, copywriting).
- Feeding into competitor /market situations within the region.
- Localises central content/plans.
- Measured by spend & leads & ROI.
- Organise and lead local employee communication and engagement events as well as charity events to support a strong employer brand and company culture.
- In addition to the duties listed above, the position holder must carry out tasks assigned by their supervisor that are essentially related to their duties.

**Qualifications**:
**Essential**:

- Solid experience of industrial marketing principles, programs and techniques and how they are used to generate leads and build brand awareness.
- Developed capability in Adobe Creative Suite (Photoshop, In-Design, Premiere Pro, etc.) and a demonstrable technical proficiency for using and learning software tools, such as Microsoft Office (PowerPoint, Excel), CRM, modern web CMS, Google Analytics and other marketing tools.
- Capable of effectively managing priorities and time when provided with multiple projects, of varying magnitude, with firm delivery dates.
- Skilled in budget preparation and financial management, able to manage your own budget from a pre-agreed plan.
- Must be detail-oriented, have exceptional time and business process management skills and be able to prioritize in a constantly changing environment
- Ability to analyse and solve problems and to foster a co-operative work environment with peers and suppliers.
- Genuinely collaborative pragmatic team player with proven experience in international, multi-cultural, preferably matrix environments.
- Outstanding oral and written communication skills, with an ability to distil technical information into clear customer communication.
- Outgoing and strong interpersonal skills, with recognised aptitude and quickly build relationships at all levels.
- Customer and commercial awareness and a developed understanding of the sales process.
- Ability and willingness to travel domestically and internationally on a regular basis as required.
- A role model of Loma’s behaviours (Hands-on, One Team, Positive Mindset, Delivering on our Commitments, Taking the initiative).

**Desirable**:

- Hands-on, can-do attitude.
- Degree preferred.

Additional Information

What you can expect:

- Competitive Salary
- Generous Company Pension

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