Head of Marketing

3 weeks ago

Bedford, United Kingdom 3 Search Limited Full time

Head of Marketing
- Bedford
- £55,000 - £70,000

3search is working with a well-established technology business who are looking to hire a Head of Marketing.

The role:

- Responsible for creating and implementing the marketing strategy, building innovative and highly targeted campaigns across multiple channels which attract followership on social media sites, generates qualified sales opportunities, builds brand awarenessand authority and improves the customer experience.
- Develop marketing plans that include digital marketing, public relations, sponsorships, content marketing, web design and development, social media marketing and more.
- Analyse market potential, assess competitive strengths and weaknesses, develop a segmentation strategy for target markets, and build an actionable and measurable plan.
- Analyse the buyer’s journey and determine different strategies to effectively target prospects along the stages of the buying process.
- Work with specialists, freelancers, agencies, consultants and team members to deploy successful marketing campaigns and own their implementation from ideation to execution.
- Build out a team

Experience needed:

- Previous experience gained in an Account or Product Management role in a full service digital agency.
- Previous experience in a similar role in SAAS organisations and / or targeting HR professionals.
- Proven experience in identifying target audiences and in creatively devising and leading across marketing
- campaigns that engage, inform and motivate the target audience and drive business growth.
- A sense of aesthetics and a love for storytelling, great copy and engaging communication.

3Search’s customer care and unrivalled marketing expertise will supercharge your marketing career. We are dedicated to promoting equality of opportunity for all employees and job applicants.

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