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Principal Medical Writer

3 months ago

London, United Kingdom Media Contacts Full time

Ref 34111

Specialist London healthcare advertising agency seeks principal medical writer to report to the scientific director, be client facing and lead a team of more junior medical writers.

The advertising agency:

- One of the most highly regarded creative healthcare agencies in London, it produces campaigns that influence and change behaviour
- Constantly wins awards, famous for innovation
- The agency works on prescription, medical devices, animal health, OTC & wellness brands, developing the full range of materials required for communications aimed at healthcare professional and consumer audiences.

The principal medical writer’s job:

- Research new therapy areas for pitches, write detail aids and leave pieces and work closely with creative teams and copywriters to craft compelling stories from scientific data
- Analysis of clinical data and scientific papers to input into the development of a sound strategy, fully backed by data
- Delivery of high quality scientific and creative (but non-conceptual) communications (including promotional materials such as eDetail aids and congress stands, HCP & patient educational programmes, websites and digital content)
- Performing literature searches and data trawls for pitches and developing backgrounder documents that provide scientific insights into product differentiation and potential positioning
- Acting as a resource to the rest of the agency for scientific enquiries about therapy area
- The medical writing team works with strategic planners on scientific strategy, and then working closely with creative and digital teams on an extensive range of projects. They work across respiratory, oncology, neurology, diabetes, dermatology, cardiovascular, and medical devices projects.

The ideal principal medical writer:

- Has a science degree and at least 5 years’ writing experience in a healthcare communications or medcomms agency
- Extensive experience working on a wide range of deliverables in medical communication
- Experience participating in workshops and other client-facing meetings, in an active capacity
- Experience providing scientific insights based on the analysis of clinical data to support strategy development
- Experience proposing the development of new materials and content, based on a deep understanding of the brands, their scientific data and strategic goals
- Know how to use medical data to influence audience motivation and behaviour
- A team leader, able to mentor junior writers and advise clients on strategy.