Brand Marketing Executive

7 months ago

Knutsford, United Kingdom Texere Publishing Full time

Reporting to the Marketing Manager, this is an exciting and varied role

aspects of Marketing.

You will be responsible for managing the marketing for your designated

brand(s), working closely with internal teams and external stakeholders to

drive success of the brands in their respective markets.

This role is varied and will require someone with exceptional organizational

skills, attention to detail and well-versed in a range of marketing techniques
- a willingness to learn and get stuck in is a necessity.

Design, Digital, Audience and Commercial Services teams to help ensure

the business meets and exceeds its strategic growth objectives.

**Essential Duties and Responsibilities**:
Working across your designated brands you will be responsible for the

following key areas:
**Brand Campaign Management**:

- Lead and deliver the brand marketing strategy for designated

brands to drive audience acquisition, brand reach and revenue
- Create and manage the annual brand marketing calendar, and

review regularly with internal stakeholders
- Copywriting for all campaign elements, ensuring the messaging

adheres to the brand guidelines
- Track and analyze campaign performances with regular reporting

and data analysis
- Work with project leads to provide marketing support for client

campaigns as required - including surveys, roundtables & forums

**Sales Support**:

- Support key sales initiatives through the development and

execution of targeted marketing campaigns and materials to drive

client acquisition and increase revenue
- Spearhead a customer feedback program for your designated

brand(s) to include testimonials, case studies and surveys
- Develop and maintain Texere’s Advertising and Services hub

ensuring all calendars and data are current and up-to-date
- Manage internal brand surveys - from initial planning through to

post survey reporting

**External Event Management**

Responsible for Texere’s participation in, and collaboration with, externally

organized events, conferences, and exhibitions to include:

- Creation and management of external event calendar for

designated brand(s), based on input from internal stakeholders
- Manage Texere’s presence at external events including negotiation

of agreements, marketing promotional activity, equipment and

logistics
- Track, evaluate and report on the effectiveness of external events,

preparing evaluation reports and post-event analysis and

recommendations for future planning
- Attend events as required and provide onsite support to the wider

team

General
- Support the Marketing Manager with ensuring the integrity of the

Texere and associated brands are maintained at all times
- Assist with the ongoing maintenance of content and messaging on

the corporate and brand sites
- Provide marketing assistance to additional Texere brand-led and

ad-hoc marketing initiatives as requested by the Marketing Manager

**Required Qualifications Knowledge Abilities & Experience**:

- Marketing Degree or CIM Diploma AND/OR 2 years’ experience in a

Marketing and Events role, ideally in a B2B environment
- Must have a minimum of 2 years marketing experience ideally

within a B2B environment
- Ability to develop strong relationships with key partners both

externally and internally, at all levels
- Ability to work within budget and to tight deadlines
- Strong negotiation skills
- Self-starter with ability to work independently, innovatively and use initiative
- Ideally a Google Analytics Qualified individual or able to

demonstrate an excellent working knowledge of analytics tools
- Team player willing to adapt to a fast-paced & fun environment
- Excellent communication skills both written and verbal
- Excellent organisation skills with a keen eye for detail
- Must have a positive & optimistic attitude
- Previous experience working with an automated marketing tool eg Marketo, Exponea, MailChimp
- Intermediate level in Excel, PowerPoint and Word
- Ability and willingness to travel internationally
- Full UK Driving License

**Salary**: £25,000.00-£29,000.00 per year

**Benefits**:

- Casual dress
- Free flu jabs
- Health & wellbeing programme
- Life insurance
- On-site parking
- Private medical insurance

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (required)

**Experience**:

- B2B marketing: 1 year (required)
- Marketing: 1 year (required)

Work Location: Hybrid remote in Knutsford

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