Senior Brand Manager

1 day ago


Knutsford, Cheshire East, United Kingdom Barclays Full time

Role Overview

The Senior Brand Manager will oversee the development of new products and services, ensuring alignment with business objectives and customer needs. Key responsibilities include managing product lifecycle, driving change through execution teams, and making key decisions to deliver outcomes.

Key Responsibilities

  • Develop product strategies, defining priorities for delivering business outcomes.
  • Lead the execution of priorities, collaborating with cross-functional teams.
  • Evaluate technical feasibility, legal compliance, and potential risks associated with product development.
  • Monitor market trends, analyze feedback from internal employees and target customers, and refine products before launch.
  • Manage comprehensive launch plans, including rollout timelines, marketing strategies, training initiatives, and communication channels.
  • Assess product performance against set goals, using metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation.

Assistant Vice President Expectations

  • Consult on complex issues, providing advice to People Leaders to resolve escalated issues.
  • Identify ways to mitigate risk and develop new policies/procedures in support of control and governance.
  • Take ownership of managing risk and strengthening controls related to work done.
  • Collaborate with other areas to keep up-to-date with business activity and strategy.
  • Engage in complex analysis of data from multiple sources, including internal and external information.

Barclays Values and Mindset

All colleagues will demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship, and the Barclays Mindset to Empower, Challenge, and Drive.



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