Demand Gen Executive

3 weeks ago


London, United Kingdom Jiminny Full time

**Location: London / Hybrid**

Jiminny is growing. At a very rapid speed, even for a SaaS startup. We need a smart, ambitious and experienced Demand Gen Executive to help us grow to the next level.

Sales / Revenue tech is undoubtedly one of the hottest markets out there at the moment, and our product is already making waves, positioning Jiminny as a fierce competitor against the market leader several times our size.

As for our team, we are doers - it’s why our values all start with ‘be’. We work hard with a lot of fun being had along the way, and embrace a modern business culture that prioritises our team’s wellbeing, happiness and personal development. Read more about us here.

This is a fantastic opportunity to join a rapidly growing, high potential business that is on track to gain significant market share in the conversation intelligence AI market.

We’d love to see if you’re suitable and interested in the role so please have a read of the following and give us a shout if you’d like to chat.

**How we’re seeing the role**

Reporting into the Senior Demand Generation Manager, in a growing team of ambitious marketing professionals, the Demand Generation Executive will be responsible for supporting the company’s revenue goals. You will play a pivotal role in executing on our revenue marketing strategy and driving demand through various campaigns and channels.

**What needs doing**

Work closely with the Senior Demand Generation Manager to effectively plan and execute marketing campaigns across various channels such as LinkedIn and Google, from idea creation, through to tracking, optimising and reporting

Implement targeted ABM campaigns to drive pipeline across all digital and paid channels

Optimise for website and form fills, making sure SEO improvements are implemented, and customer journeys are fine-tuned

Work closely with wider team on regular reporting, A/B tests, data needs and tooling

Craft engaging and compelling copy for campaigns, ads, the website and customer comms

Report on performance of campaigns against wider goals and ability to spot and share insights and learnings for optimisations

Support across marketing ops and attribution with the ability to ensure campaigns are tracking and reporting effectively to ensure ROI

**The bits that we can’t do without**

Proven experience of working in a B2B SaaS business

Experience ideating and delivering targeted campaigns across various channels

Understanding of ABM

Strong commercial instincts with a technical flare

Strong project management skills and attention to detail

Creative, self-driven and with strong initiative

**What you will get from us**

As high a base salary as we can give

Employee option program so that we can all see the rewards of success together

A fantastic culture that you can help shape and develop with us

To be listened to, appreciated and valued by us

Employee engagement hub with a wellbeing centre, discounts and recognition program

Flexible and remote working options

Access to Academy for career development

Bi-annual JBU (business get together to go through numbers etc, dinner and drinks)

Regular team social activities & events

**You’ve made it to the bottom of the ad, hopefully that means you're interested? We'd love to hear from you if you’ve got most of the “must have” bits and you’re interested in what we’re doing and how we can develop your career.


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