Acquisition & Retention Strategy & Optimisation

3 weeks ago

London, United Kingdom Warner Bros Careers Full time

**_Every great story has a new beginning, and yours starts here._**

**_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are **

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

**Your New Role**

An exciting opportunity with unique exposure to two growth marketing teams (EMEA Subscriber Acquisition & EMEA Subscriber Retention/Engagement). This role will help develop the intern’s skills and be part of two teams driving subscriber growth, retention & revenue across our streaming services HBO Max & Discovery+. The intern will learn about operating in a matrix organization across multiple geographic locations.

We are looking for an intern with a “doer” mentality, a positive attitude and an interest in digital marketing, trends, and data analysis.

**Your Role Accountabilities**
- Support the team in driving acquisition strategy between HBO Max and Discovery+, collaborating with stakeholders within the subscriber acquisition team and in the broader EMEA streaming marketing team.
- Learn to analyse data to glean insights into retention drivers to be used in retention campaign reports.
- Update & run retention campaign performance reports and use the insights gained to update campaign presentation and monitor key campaign performance metrics.
- Keep the broader Subscriber Acquisition team aware and updated about Acquisition Strategy & Optimization team initiatives by sending newsletters and maintaining internal documents updated.
- Opportunity to learn new analytical skills like PowerBI & SQL to support the team in updating trading slides and monthly campaign performance metrics.
- Build effective communication skills to support in connecting the dots between marketing functions and the growth leads and presenting results & analysis to both teams.

**Qualifications & Experience**
- ** You must be a recent university graduate, having graduated no earlier than July 2022.**:

- Proficient in Excel, Google sheets, or similar.
- Analytical thinking.
- Demonstrated attention to detail and problem-solving skills.
- Good time-management skills.
- Strong interpersonal and communication skills.
- Critical-thinker and problem-solver.
- Experience with quantitative data.
- Basic SQL skills would be a bonus.

**The Internship...**
- Salary: £27,000
- Contract Length: 12 months
- Start Date: Likely to be 9th September 2024
- You will gain hands-on experience working on business-critical projects.
- You will have access to personal and professional development courses, executive speakers’ series, special screenings and more.
- You will be part of our Early Talent network of over 100 interns & apprentices, meaning you will have an important support network of other students, graduates and apprentices and plenty of opportunities to socialise

**Next Steps**
- Stage 3: Pre-recorded video interviews via HireVue will be sent out, to be completed in April.
- Stage 4: Assessment Centres & Interviews will take place May-June.

**How We Get Things Done**

**The Legal Bits

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