Project Co-ordinator

2 weeks ago


London, United Kingdom Modus Enterprise Full time

As a project coordinator for the launch of a fashion social media brand, your approach needs to be tailored to the unique aspects of the fashion industry and social media trends. Here’s a structured plan:
**Market and Audience Research**:Conduct thorough research on current fashion trends, key influencers, and competitor analysis.
Identify your target audience's preferences, behaviors, and social media habits.

**Brand Identity Development**:Create a distinctive brand identity that resonates with the fashion community. This includes a stylish logo, a color palette, and a tone of voice that aligns with fashion sensibilities.
Develop a brand story that connects with your audience emotionally and aesthetically.

**App Development and User Experience**:Ensure the app interface is visually appealing, intuitive, and tailored to showcase fashion content effectively.
Prioritize features that enhance user interaction and engagement, like high-quality image/video support, easy navigation, and social sharing options.

**Influencer and Partnership Engagement**:Collaborate with fashion influencers and bloggers for early app promotion and endorsements.
Partner with fashion brands, magazines, and designers for exclusive content or features on the app.

**Content Strategy**:Develop a content strategy that includes a mix of high-quality fashion imagery, trend insights, designer interviews, and user-generated content.
Plan for regular updates, fashion tips, trend forecasting, and interactive content to keep users engaged.

**Marketing and Promotional Campaigns**:Utilize social media platforms like Instagram, Pinterest, and TikTok for targeted marketing campaigns.
Consider launching with a virtual fashion event or an online contest to create buzz.

**Community Building and Engagement**:Foster a community by encouraging user interaction, discussions, and feedback.
Organize virtual fashion events, Q&A sessions with fashion experts, and user participation campaigns.

**Launch Planning and Execution**:Choose a strategic launch date, possibly aligning with a major fashion event or season.
Ensure all teams (development, marketing, customer service) are coordinated and ready for the launch.

**Post-Launch Management**:Monitor app performance, user feedback, and engagement metrics closely.
Respond promptly to feedback and technical issues to enhance user satisfaction.

**Ongoing Growth and Adaptation**:Continuously update the app with new features based on user feedback and fashion trends.
Keep the marketing and content strategies dynamic to adapt to changing fashion trends and user preferences.

A successful launch in the fashion social media space requires a keen understanding of fashion trends, effective use of influencers and social media marketing, and a strong focus on building a vibrant community around the brand.

**Job Type**: Part-time

**Benefits**:

- Company pension
- On-site parking
- Work from home

Schedule:

- Weekend availability

**Experience**:

- Project Management: 1 year (preferred)

Ability to Commute:

- London (required)

Ability to Relocate:

- London: Relocate before starting work (required)

Work Location: In person


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