Senior CRM Executive
2 weeks ago
**Our client are a fast growth business.**
**Due to continued growth, they are now looking for a Senior CRM Executive to join the team.**
**PURPOSE OF THE ROLE**
**You’ll manage analytics on all campaigns producing regular reports and be comfortable interpreting large amounts of data. There’s also a creative element to the role, with freedom for content creation, copywriting and contributing to new customer journeys, as well as liaising with stakeholders within the business.**
**This is a fantastic opportunity for someone looking to develop their career in CRM and grow within the role.**
**MAIN DUTIES & RESPONSIBILITIES**
Reporting to the Senior CRM Manager, you will:
- Work closely with the wider marketing teams on content planning and co-ordinate promotional messaging across the business.
- Accurately track performance benchmarking, key insights & results on daily, weekly & monthly basis and create regular analysis & insights to be shared with the wider business.
- Work with Analytics team on gaining insights on customer segmentation and identify new opportunities for channel growth.
- Build and implement testing plans to continuously test, optimise and improve channel performance.
- Brief relevant internal and external stakeholders on agreed plans and ensure subsequent changes are communicated quickly and efficiently.
- Monitor and report on key competitor activity.
- Review, map and improve customer journeys across purchasing, claims, refunds, rebooks underpayments, live chat etc. Understand churn points and make suggestions on how we can improve.
- Work with CS team on pain points and ensure we have adequate comms to combat these.
**- Develop engaging, impactful, and personalised campaigns that drive retention and loyalty to meet commercial objectives including our SME/ VIP programs.**
**KNOWLEDGE & EXPERIENCE**
- Excellent communication skills both verbal and written.
- Highly numerical & analytical skills.
- Advanced level of computer literacy in Microsoft packages, particularly in Excel.
- Ability to manage projects, organise and prioritise.
- Excellent team player and interpersonal skills.
- Accurate, systematic and methodical with great attention to detail.
- Ability to produce reports and derive valuable insights and analysis with suggestions for improving the existing strategy.
**ABILITIES / PERSONALITY**
- A passionate, self-starter, uses initiative and problem solver.
- Ability to work to strict and tight deadlines whilst remaining calm when under pressure.
- Willingness to go beyond the call of duty to get the job done.
- A passion for innovation within the Ecommerce and CRM space.
- Thorough and meticulous with extreme attention to detail.
- Interest in analytics with ability to spot trends and opportunities in data.
- Building strong relationships with wider teams - proactive team player.
- Creative thinker with innovative ideas.
- Forward planner and highly organised.
- Ability to perform in fast paced, empowered environment.
Excellent package on offer
**Salary**: £33,000.00-£37,000.00 per year
**Benefits**:
- Company events
- Company pension
- Work from home
Schedule:
- Flexitime
- Holidays
- Monday to Friday
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Ability to Commute:
- Manchester (required)
Ability to Relocate:
- Manchester: Relocate before starting work (required)
Work Location: In person
Reference ID: 48484
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