Marketing Data Analyst

2 weeks ago


Milton Keynes, United Kingdom The One Group Full time

**Marketing Data Analyst
£45,000 - £50,000
Milton Keynes / London (Hybrid Working)**
Join a company in the Professional Services sector that takes the time to create great relationships to become more than trusted advisers, but valued partners that face the future together.
Help them navigate an ever-changing economic and digital world and proactively identify the opportunities that tomorrow presents by joining them as a Marketing Analyst.
**Main Responsibilities**:

- Collect and analyse data on potential clients, competitors, geographical regions and sectors
- Consolidate information into actionable insights, reports and presentations
- Design market research surveys and compiling the results into a report
- Conduct online market research and digital marketing analysis to provide insights on market trends, competitor analysis.
- Identify areas for improvement for online marketing activities
- Analyse quantitative data to turn it into insights so the firm can improve performance marketing and customer experience metrics
- Work closely with other departments to prepare data-based decision-making
- Conduct ad-hoc analysis to produce recommendations for operational measures
- Research new ways of analysing and presenting data
**Qualifications and Skills**:

- Proven working experience as a Market Insight and Research Analyst with marketing related analytics work and performance reporting
- A creative and inquisitive mindset with the ability to offer practical solutions to work situations, always questioning and considering more efficient/effective alternatives
- Highly skilled in manipulating data in Excel for analytical purposes including knowledge and experience of advanced formulas, data transformation, handling large datasets, tables and formatting, conditional formatting etc.
- Experience in presenting findings to varying audiences (technical and non-technical stakeholders) and catering presentation style appropriately
- Knowledge of industry trends and developments including GDPR, Legitimate Interest and Consent based marketing



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