Head of Marketing

2 weeks ago

Manchester, United Kingdom NCC Group Full time

Head of Marketing (Software Resilience) - performance and lead generation

Maternity cover

Role purpose

The purpose of this role is to manage and lead a marketing team to help generate leads and build the profile of NCC Group’s Software Resilience business; we are a the world's largest software escrow company, protecting and verifying the code of leading global companies and Government entities.

The role holder will: - Builds long-lasting connections between customers and the Group;
- Deliver an increasing volume of campaign-driven revenue by generating prospect engagements & leads;
- Hold Senior Campaign Management responsibility within the team, acting as a functional mentor to campaign management peers

Key accountabilities:
As the Head of Marketing for Software Resilience (maternity cover), you will manage the marketing campaign strategy and implementation for demand gen & enablement campaigns across all regions.
- Track and report campaign lead gen & ROI during Mat cover period.
- Manage the SR Marketing team and budget for Software Resilience, ‘buying in’ Group-run services such as Digital Marketing, Website infrastructure and Operations: Process & Data.
- Represent SR Marketing within SR Division and Group Marketing leadership meetings.
- Take ownership of adapting marketing strategy and campaign plans to meet changing business requirements.
- Clear, detailed, and reliable forecasting of expected ROI that is tracked on a regular basis and communicated to all relevant stakeholders via monthly reports.
- Train and manage a team that efficiently delivers great results with behaviours that align to the Group culture. Lead, coach and manage them to meet their KPIs and objectives.
- Represent SR Marketing within Marketing Leadership Team to support getting the best outcome for the division.
- Providing functional guidance to SR Campaign Managers & Execs.
- Support the Global Head of Performance Marketing with SR Marketing plan: campaign calendar & quarterly budget requirements.
- Acquisition & enablement campaign development (providing best practice guidance to Campaign Management team members).
- Outline campaign specific digital media management requirements for SR Digital Marketing Manager.
- Generate business growth via campaign activity with new and existing channel and alliance partners (guided by Global Head of Performance Marketing).
- Create a calendar of vendor enablement activity to support our community of partners to sell-through NCC Group product and services, supported by SR Campaign Manager.
- Support strategic relationships where required with cloud marketplace and alliance partners through joint marketing activity (e.g. Microsoft & AWS).
- Manage the implementation, tracking and measurement of Marketing campaigns.
- Work with Sales Function to support deal registration management and reporting from within PRM and CRM systems.
- Ensure that campaign execution messaging and channels draw on industry learnings.
- Adhere to all internal policies and procedures, including those in relation to security best practice.

Functional and technical skills:

- A proven track record of developing and executing awareness and demand generation marketing campaigns
- Experience developing & managing the success of nurture campaigns within marketing automation systems
- Experience leveraging insights and analysis to drive effective marketing activities
- Have an understanding and interest in the development and evolution of digital marketing, automation, advertising and media best practice
- Strong reporting skills (Interpreting data and analytics)
- Proven ability to interact with all levels of a technology organisation

** Please note that this role has background clearance as mandatory due to the nature of the work NCC Group does. To apply, you must be willing and able to undergo the vetting process

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