Senior Insight Analyst
3 weeks ago
**SENIOR INSIGHT ANALYST**
**£55,000 - 65,000**
**OXFORD (HYBRID)**
Take on this influential role within a global fashion brand You will be involved in company wide decisions, using analytics to drive performance and increase engagement across the world Are you looking for a new challenge, this is the role for you
**THE COMPANY**
A leading fashion brand with an international presence and a flexible and innovative culture. They believe in access to senior figures and push for data to be at the heart of decisions.
**THE ROLE**
As a Senior Analyst, you will lead on insight generation into who the customers are and how to increase retention and enhance their experience. More specifically you will have to:
- Use SQL and Python to understand and breakdown large sets of data to extract impactful insights on customer lifetime value, customer churn and retention
- Segment customers through data modelling and deep dive analysis, allowing for targeted marketing and a more personalised customer experience
- Provide insights to senior stakeholders across the business on who the customers are and how you can engage them
- Work with senior exec to enhance the rewards package and increase customer loyalty
**YOUR SKILLS**
- An expert in SQL and understanding of R/Python
- Good knowledge of customer analytics and KPI's such as CLV, retention and loyalty
- Confident providing insights to high level senior stakeholders and conveying complex tech terms in digestible jargon
**THE BENEFITS**
£55,000 - 65,000 annual salary, competitive benefits and flexible working.
**HOW TO APPLY**
Data Analyst, Data Analytics, SAS, Python, R, Data Modelling, Google Analytics, Adobe Analytics, Coremetrics, GA, AA, Clustering, Propensity Modelling, Segmentation, CRM, CRM Analytics, Marketing Analyst, Insight Analyst, Growth Analyst, Customer
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