Marketing Manager

6 days ago


North West England, United Kingdom find. Full time

FIND are a specialist recruitment business in the Skills, Learning & Technology market.

We're working with a company who are on a mission to help businesses and professionals learn, grow & develop. They provide consultancy, learning programs & career transition programs for the workforce accross multiple sectors.

We're looking for a Marketing Manager to join the team. This is a new role & reports into the Chief Revenue Officer. The Marketing Manager will be a capture/business development focussed marketer - someone who can lead demand generation and produce contentto stimulate sales conversations.

We don't mind what background you come from, but you will have B2B Marketing experience and it will be from a service industry, not product. If you have experience building marketing strategies to target the HR, L&D Senior Management Communities, that wouldbe awesome

Location - You'll be able to get into Manchester as and when required. The role is flexible - you'll be home based generally.

**Let's start by explaining you what you'll get-**
- Salary c£40,000 - £55,000 (Negotiable DOE)
- Flexible working
- 25 days leave + bank holidays
- Bonus scheme
- Well-being initiatives and jam-packed social schedule for the chance to build real, meaningful relationships.
- Strong tech set up, whether you are working from home or decide to visit the office

**What's the job exactly? Main duties will include**:

- Own and develop engagement, nurture and conversion strategies for our client base, leveraging first and third-party data including intent to engage and drive prospects through the funnel.
- Create, execute and lead the lead generation/demand generation strategy
- Support in the development of account-based marketing campaigns within our named account list that will support our land-and-expand strategy.
- Set up, manage and optimise all paid-marketing channels.
- Use structured testing to identify new channels and technology that will deliver new opportunities for growth.
- Develop our martech stack to enable scale, and drive campaign and spend performance.
- Deliver regular performance reporting, including web analysis and KPIs, to inform new demand generation strategies and optimise to drive continuous improvement.
- Track demand ROI and influence the allocation of marketing spend based on past performance.

**What does success look like?**
- You have a track record of delivering integrated, outcome-focused demand generation across channels - evidence of an understanding of marketing to SME's and Enterprise.
- Passionate about technology and data, and actively seek out innovative ways to engage, nurture and convert an enterprise audience.
- A good understanding of all demand generation performance metrics (engaged prospects, MQLs, SQLs, CPLs, conversion rates, ROI etc.).
- You're a sharp thinker and excellent communicator, able to identify opportunities and seize the day to make them happen under your own steam.
- Needs to be hands on confident using Martech (marketing automation) and CRM HubSpot knowledge is essential technologies.

Contact Jack English at FIND to apply.


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