Legacy and Marketing Manager
3 weeks ago
**Main responsibilities**:
- Implement all aspects of the proposed strategy to support the growth plans for this source of income.
- Set KPI’s for all marketing activity for the annual business plan and report on these with each activity.
- Set and manage the marketing expenditure budget and both income and expenditure budgets for in memory giving.
- Ensure proper management, reporting and reforecasting of budgets as appropriate throughout the year.
- Manage external agencies to ensure they meet the agreed service-level agreements and add value to the programmes.
- Identify suitable cold and warm audiences for the legacy message and the most suitable channel to reach them.
- Organise and host several events each year aimed at promoting legacy giving.
- Promote the In Memoriam programme internally to warm audiences.
- Lead, manage and support the Marketing Team ensuring they are developed, motivated and take relevant training.
- Develop a communication programme for legacy prospects and in memory donors to protect their support for the Fund.
- Work with the Administration Manager on income reporting and data capture
- Record on the Fund’s CRM database information and communication with prospects and pledgers
- Attend meetings, conferences and training events as agreed with your line manager.
**Requirements**:
- Degree level education or equivalent vocational qualifications/experience
- Proven experience in a fundraising role
- Experience of using a computerised database
- Excellent interpersonal skills
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