Marketing Executive

2 months ago


Remote, United Kingdom Education Conferences UK Full time

**The Organisation**:
Education Conferences UK (EDUK) is part of HCUK Group and are the leading provider of national CPD conferences and masterclasses for senior leaders working in the education sector. We produce and run around 300 events a year focusing on areas such as pastoral care, safeguarding, attendance and school leadership. Most of our events are currently virtual however we do hold in-person events in locations such as London, Manchester and Leeds. Established in May 2022, EDUK is a small but growing team, who works closely with and is supported the wider HCUK team.

We have just been named as Finalists for best new business in the 2023 National SME Business Awards.

**Summary of Responsibilities**:
Working to promote a selection of topical education conferences, e-learning and masterclasses, increasing sales and driving up delegate numbers. Planning, developing and implementing effective marketing campaigns to ensure maximum coverage and take up of delegate attendance.

**Specific Responsibilities**:

- identifying the target audience for an event
- understanding customer segmentation and selecting data to promote the event
- researching advertising opportunities, new contacts and engaging promotional support
- listing events
- content marketing and promotion through social media
- following up leads
- tracking and monitoring campaigns and tailoring marketing accordingly to ensure targets are met
- recording and reporting marketing for each event

**Additional Duties**:

- marketing development projects
- onsite conference attendance including running of streams
- adhoc telephone and booking support

**Skills, Knowledge and Personal Attributes**:

- Knowledge of B2C marketing
- Willingness to learn and understand the health and social care market and the NHS, to ensure best possible data selection for each event
- Social media marketing experience
- Familiarity with using a CMS
- Working independently; managing your own campaigns and taking responsibility for your own workload and priorities
- Working collaboratively as part of the marketing team, supporting your colleagues and manager as appropriate.
- Able to build rapport and communicate effectively with all stakeholders - colleagues, speakers, delegates, venue staff. Be confident, assertive, friendly and flexible working with colleagues and also in a customer service environment on-site at conferences
- Able to work well under pressure, meet deadlines and keep workload under control by being organised
- Pro-actively problem solve any issues arising at the venue when onsite, e.g. speakers running late, AV issues, special dietary requirements etc.
- Good IT skills being able to use: Microsoft Outlook, Word, Excel, Access database, and PowerPoint.
- Knowledge of Google Analytics and Adwords is desirable.

**Salary**: £20,000.00-£22,000.00 per year

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 1 year (preferred)

Work Location: Remote



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